Communications and Brand Manager
PROGRAM/DEPARTMENT SUMMARY: -
Gaza Sky Geeks (GSG) is Gaza’s leading co-working space, tech education hub, and startup accelerator, run by Mercy Corps, a nonprofit international relief and development organization with programs in the occupied Palestinian territories since the 1980s. Mercy Corps founded GSG in partnership with Google.org in 2011. We bring together online freelancers, outsourcers, and startup founders together under one roof to share ideas, best practices, code, and build brighter futures through the power of the internet. Gaza Sky Geeks’ overarching goal is to build an internationally competitive technology ecosystem in Gaza through online freelancing, outsourcing, and startups.
GENERAL SUMMARY OF THE POSITION
As the Communications & Brand Manager, you promote GSG’s mission, programs, services, and community of entrepreneurs, developers, and freelancers that span Gaza and the West Bank. You will develop the overall GSG communications strategy and brand guidelines. You will lead an existing team comprised of social media content writers, a graphic designer, and a filmmaker. You are responsible for their management and professional development. You work closely with the program teams and leadership to shape GSG’s image and values, as well as the appropriate methods to communicate them to the public. Your responsibilities include identifying communication channels and marketing opportunities and developing content to be disseminated via social media, websites, newsletters, press releases and any other distribution channels.
You understand that GSG is a unique organization with a diverse set of stakeholders. Our target audiences are local and international and include:
- Our existing community of entrepreneurs, freelancers, and developers
- Prospective community members and program applicants in south Gaza, Gaza City, and various cities in the West Bank
- Partners in the local Palestinian tech ecosystem
- Government and private donors
- Our network of international supporters and mentors
- Commercial clients for our Code Academy and Freelance Academy graduates
- Potential investors for our startups
- Commercial clients/projects for Skylancer commercial arm functions
- And more!
We are also in a phase of growth, with our main hub operating in Gaza City and newer, satellite hubs getting off the ground in Khan Younis, Khalil, and Nablus. You are responsible for ensuring our communications strategy caters to the multi-faceted nature of GSG’s target audiences and objectives.
Responsibilities:
- Build and manage a high performing communications team by providing leadership, management, and mentorship to professionally develop an existing team of social media content writers, a graphic designer, and a filmmaker
- Create communication and marketing strategies for GSG programs, launches, events and promotions which are based in Gaza and the West Bank for local and international audiences
- Reflect a deep understanding of the various GSG programs as well as the context of the various GSG locations in Gaza and the West Bank in communication and marketing strategies
- Have a strong understanding of social media / communications analytics to guide team members on producing compelling reports that inform strategy
- Develop event management and internal guidelines to ensure consist brand usage and promotion in all GSG geographies and communications
- Develop and improve processes and tools for efficient and effective workflows for the communications team
- Provide strategic counsel to GSG Director and Program Leads on communications approach, messaging and positioning, and influence internal stakeholders as needed to ensure communications are compelling and aligned to the needs of the various stakeholders and GSG objectives
- Drive proactive pitching, reactive handling and active monitoring of media to ensure that GSG’s messages are advancing
- Monitor online reputation and manage responses, ensure accurate external communication and anticipate risks
- Serve as a focal point to deliver compelling and informational verbal presentations to ‘VIP’ external stakeholders such as donors and Mercy Corps leadership
SUPERVISORY RESPONSIBILITY:
Communications Team Members
ACCOUNTABILITY:
REPORTS DIRECTLY TO: GSG Director
WORKS WITH: GSG all staff and Mercy Corps Operations Departments
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- University degree in Business, Marketing, Journalism, Media or any other related field, with a demonstrated record of interest and contemporary knowledge in his/her field.
- Have 5+ years of communications, brand management, or marketing experience - in house or agency, business marketing, journalism or elsewhere. Experience working in the Palestinian tech sector is ideal but not essential.
- A mission-driven and natural leader who has experience managing teams and mentoring/coaching junior staff to grow
- A high level of emotional intelligence and empathy
- A humble, proactive, and curious approach to learning
- Proven ability to develop and deliver strategic communications plans - successful candidate should be able to demonstrate successful outcomes from communications activities where they have conceptualized, developed and executed a communications plan.
- Genuine communications savvy - you must have strong public relations skills, and an excellent ability to verbally communicate effectively in English and Arabic
- You have solid copy-writing and editing skills in English and Arabic
- You have a strong background in content marketing
- Superior presentation / advisory skills - clear, concise thinking and sufficient gravitas to deliver meaningful advice to senior leaders on communications strategy in a timely fashion
- Strong project management skills - must be able to organize work in a methodical and rigorous manner but equally comfortable in a deadline-driven, fast-paced environment.
- Impact player - you must be a strong self-starter who is willing to make their mark in a fast-paced, entrepreneurial organization.
- A track record of pioneering strategies and techniques for communicating information to audiences in a way that inspires, informs and galvanizes action
- Proven experience of having a measurable, outcomes-based approach to marketing
- You must be able to multitask and work well under pressure
- Interact with other team members with a spirit of equality and mutual respect, refraining from behavior which could be perceived as discrimination on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability including HIV/AIDS status, marital status, veteran status, or gender reassignment status, in keeping with Mercy Corps’ Equal Opportunity and Diversity policy.
- Treat all people with dignity (including team members, beneficiaries and the populations of host countries in which Mercy Corps works) and abide by Mercy Corps Unacceptable Behavior policy, avoiding any behavior which could be construed as harassment or bullying.
- Refrain from engaging in any activity which may be exploitative or intimidating. In particular adhering to the Child and Vulnerable Adults Protection Policy and the Prevention of Sexual Exploitation and Abuse Policy.
- Adhere to the Health and Safety polices of the organization. Ensure that they familiarize themselves with and adhere to both the agency security policy and the specific incountry policies and procedures in the country in which they work and/or visit. Conduct their behavior in such a way as to avoid any unnecessary risk to the safety, health and welfare of themselves and others, including partner organizations and beneficiaries.
- Conduct themselves in a professional manner at all times. Employees must not work under the influence of drugs and /or alcohol or behave in any way which could adversely affect the reputation of the organization.
- Observe the strictest political, religious and racial impartiality at all times while completing their duties on behalf of Mercy Corps.
- Perform their duties and conduct their private lives in a manner that avoids possible conflicts of interest with the work of Mercy Corps. Declare any possible conflicts of interests according to the agency conflict of interest policy. Only accept any additional employment or consultancy work outside of Mercy Corps with prior authorization as described in the Other Employment Policy.
- Inform their supervisor and the appropriate Human Resources Department(s) of any personal or romantic relationship(s) which develop within the organization that involve a conflict of interest.
- Respect local laws and customs. Avoid involvement in any criminal activities or activities that compromise the work of Mercy Corps. Notify Mercy Corps of any unspent criminal convictions at the commencement of employment and any criminal charges which arise during the course of their employment.
- Ensure that they use Mercy Corps information, funds and resources entrusted to them in a responsible manner and account for all money and property, following the appropriate policy and procedural requirements in particular adhering to Mercy Corps’ Anti-Fraud and Corruption policy and Electronic Communications policy.
- Comply with all employment policies and procedures and other applicable Mercy Corps Organizational
- Field Security Manual
- Field Procurement Manual
- Mercy Corps Media Protocol and Communications Policies
- Resource Development policies including Donor Privacy policies
- Fleet Management Policies including Vehicle Use
- Information Technology and Acceptable Use policies.
- Interact with other team members with a spirit of equality and mutual respect, refraining from behavior which could be perceived as discrimination on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability including HIV/AIDS status, marital status, veteran status, or gender reassignment status, in keeping with Mercy Corps’ Equal Opportunity and Diversity policy.
- Treat all people with dignity (including team members, beneficiaries and the populations of host countries in which Mercy Corps works) and abide by Mercy Corps Unacceptable Behavior policy, avoiding any behavior which could be construed as harassment or bullying.
- Refrain from engaging in any activity which may be exploitative or intimidating. In particular adhering to the Child and Vulnerable Adults Protection Policy and the Prevention of Sexual Exploitation and Abuse Policy.
- Adhere to the Health and Safety polices of the organization. Ensure that they familiarize themselves with and adhere to both the agency security policy and the specific incountry policies and procedures in the country in which they work and/or visit. Conduct their behavior in such a way as to avoid any unnecessary risk to the safety, health and welfare of themselves and others, including partner organizations and beneficiaries.
- Conduct themselves in a professional manner at all times. Employees must not work under the influence of drugs and /or alcohol or behave in any way which could adversely affect the reputation of the organization.
- Observe the strictest political, religious and racial impartiality at all times while completing their duties on behalf of Mercy Corps.
- Perform their duties and conduct their private lives in a manner that avoids possible conflicts of interest with the work of Mercy Corps. Declare any possible conflicts of interests according to the agency conflict of interest policy. Only accept any additional employment or consultancy work outside of Mercy Corps with prior authorization as described in the Other Employment Policy.
- Inform their supervisor and the appropriate Human Resources Department(s) of any personal or romantic relationship(s) which develop within the organization that involve a conflict of interest.
- Respect local laws and customs. Avoid involvement in any criminal activities or activities that compromise the work of Mercy Corps. Notify Mercy Corps of any unspent criminal convictions at the commencement of employment and any criminal charges which arise during the course of their employment.
- Ensure that they use Mercy Corps information, funds and resources entrusted to them in a responsible manner and account for all money and property, following the appropriate policy and procedural requirements in particular adhering to Mercy Corps’ Anti-Fraud and Corruption policy and Electronic Communications policy.
- Comply with all employment policies and procedures and other applicable Mercy Corps Organizational
- Field Security Manual
- Field Procurement Manual
- Mercy Corps Media Protocol and Communications Policies
- Resource Development policies including Donor Privacy policies
- Fleet Management Policies including Vehicle Use
- Information Technology and Acceptable Use policies.