Digital Marketing Officer

Quizplus is a world-wide education technology company based in Ramallha City, operating as an online learning platform for higher education students to access a wide range of course-specific study resources contributed by a community of students and experts. Quizplus is a fast-growing company in publishing daily helpful and accurate study materials audited by a team of in-house experts.

Responsibilities:

Create, manage, execute, optimize, and analyze digital marketing campaigns, including paid search, display, and paid social channels.
Create, manage, execute, optimize, customize, and analyze automated email campaigns.
Perform financial tracking, planning, and management for digital and email campaigns.
Ability to identify the related and correct influencers who can help us in expanding the market, including contacting influencers and closing deals with them.
Identify audience groups and propose the best way to approach them.
Analyze results and effectiveness of paid acquisition programs using tools like Google Analytics, and others.
Produce reports for each channel through outlining results and opportunities for possible improvements.
Create and analyze effectiveness of landing pages.
Collaborate closely with marketing, sales and creative team to ensure programs meet business objectives.
Partner with sales and product to understand target audience personas, messaging and content and translate those into targeted campaigns for various digital channels.
Help in writing articles, blogs, press releases, statements and internal and external briefings as required.

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Qualifications/Skills Required

- BA/BS or equivalent working experience
- Proven digital marketing / marketing experience
- Past experience in advertising, digital marketing, content marketing is desirable
- The ability to work and thrive in a fast-paced, rapidly changing work environment
- Excellent professional written and verbal communication with strong written communication skills for a wide range of audiences
- Excellent interpersonal skills
- Experience of delivering projects to tight deadlines and prioritizing workload.
Nice to have:
• Certification in Google products, Digital Marketing or related professional certificates.

Interested applicants should send their contact information and resume to [email protected]