Digital Marketing Specialist / Remote

Digital Marketing Specialist (Remote)

Duties and Responsibilities:

• Develops measures to track the effectiveness of relevant marketing efforts including competitor matrices
• Develops web content and manages social media platforms 
• Create social media campaign and promote product features and support through best web practices and design
• Analyze web metrics to improve the user interface and experience and maximize conversions and revenue
• Assists marketing, sales, and support in designing and improving customer-facing and internal guides, PowerPoints and other product datasheets
• Create detailed design specifications under deadlines that can be handed off to developers for implementation
• Present design ideas and rationale effectively with internal and external stakeholders
• Participates in the design, development, and implementation of product marketing campaigns and communicates with management on product performance issues or market changes
• Maintain and apply a library of image assets to marketing materials to maintain brand consistency