Digital Marketing Specialist

Background

UCI is the largest publicly listed social impact investment company in Palestine. Our flagship project, TABO, focuses on expanding property rights in the West Bank by creating new title deed one dunum parcels of land made available to Palestinians worldwide at affordable prices. By creating title deeds and registering Palestinian land, we are directly helping Palestinians protect their land from illegal Israeli settlement expansion. Since its launch in 2011, TABO has revolutionized the real-estate market in the West Bank enabling roughly 700 Palestinian families to own 1000 parcels of land. TABO has helped protect over one million square meters of Palestinian land.

The Digital Marketing Specialist reports directly to the Communications and Customer Care Manager, and shall work in the UCI office in Ramallah. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing and social media strategies. This role requires a combination of strategic thinking, creativity, and technical proficiency to drive brand awareness, engagement, and conversion across various digital platform.

We are looking for someone who enjoys dealing with people from various backgrounds, someone energetic with a can-do-attitude and high level of responsibility and commitment. Qualified female candidates are strongly encouraged to apply.

Duties and Responsibilities:

1. Digital Marketing:

• Research, plan, develop and execute the company’s digital marketing and strategy through online channels and social media.
• Plan, execute and measure experiments and conversion tests.
• Create, curate, and manage engaging content across all social media platforms.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Establish tactics on how to improve content delivery for each media channel.
• Work according to budgets, and optimize campaigns for maximum effectiveness.
• Provide SEO analysis and recommendations about elements & structure of websites and web pages.
• Ensure accuracy and consistency of content with brand guidelines using SEO techniques.
• Provide timely responses to social media comments and inquiries and for further communication coordinate with the sales team.

2. Content Development:

• Write social media and website content, in addition to any other online or offline platforms.
• Write content, including images and videos, that will grow awareness of to the brand of UCI and its projects, and will drive customers to engage in the company’s websites, projects and social media platforms in both Arabic and English.
• Work with UCI graphics team to suggest images/videos/designs that best fit with content in the designed e-flyers, e-brochures, promotional ads, and posts, …etc.
• Photographing construction sites and/or company lands for marketing usage.

3. Monitoring and analytics:

• Use analytics tools to track website traffic, user behavior, and other relevant metrics.
• Monitor social media trends, analyze data, and adjust strategies to optimize performance Prepare regular reports on digital marketing performance and make data-driven recommendations for improvement.
• Assist in the customer quality control and monitoring procedures.
• Assist in conducting customer satisfaction surveys.
• Assist in other duties as assigned by line manager.

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Qualifications & requirements:

• Bachelor’s degree in business marketing, communication or any related field.
• At least 2 years of proven experience in digital marketing and social media management.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Facebook Business Manager, Hootsuite).
• Strong understanding of SEO best practices.
• Good writing skills in Arabic and English.
• Strong knowledge of creating and evaluating social media content.
• Familiar with ongoing trends on social media.
• Excellent photography and videography skills.
• Excellent communication skills.
• Good knowledge in computer software, Social Media Platforms, MS office.
• Organized and highly self-motivated.
• Has the ability to work under pressure.
• High work ethics and professionalism.
• Has a driver's license and a car.

How to apply

Interested and qualified candidates should submit 1-page curriculum vita. To apply please send the CV  with your expected salary via email to : [email protected] by 31 December 2023.

How we will evaluate your application

• Only qualified candidates who meet the job and application requirements will be contacted.
• A written skills assessment test will be conducted for qualified applicants.
• In-person interview of top candidates.