Digital Marketing Specialist

We are seeking a highly skilled and motivated digital marketing specialist to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and analytics. The digital marketing specialist will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, generate leads, and increase conversions.

Responsibilities:

- Develop and implement digital marketing campaigns across various channels, including search engines, social media platforms, email, and websites.

- Conduct keyword research and optimize website content for improved search engine visibility and rankings.

- Manage and optimize paid advertising campaigns, such as Google Ads and social media ads, to maximize return on investment (ROI).

- Use analytics tools to track and analyze website traffic, user behavior, and campaign performance, and provide actionable insights and recommendations.

- Create and manage engaging content for social media platforms, including posts, ads, and promotions, to increase brand awareness and engagement.

- Monitor and respond to customer inquiries and reviews on social media platforms and review sites.

- Collaborate with the content team to develop and execute content marketing strategies that align with business goals.

- Stay up to date with the latest industry trends and best practices in digital marketing and make recommendations for continuous improvement.

- Measure and report on the performance of digital marketing campaigns and initiatives to stakeholders.

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- Bachelor's degree in marketing, communications, or a related field.

- Proven experience in digital marketing, including managing campaigns across various channels.

- Strong knowledge of digital marketing strategies, tools, and techniques.

- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.

- Familiarity with SEO best practices and experience with keyword research and optimization.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team.

- Detail-oriented with strong organizational skills.

- Certifications in digital marketing, such as Google Ads or Google Analytics, are a plus

Send your C.V on   [email protected]