Consultancy Service Announcement

(Selection of a Graphic Designer)

Enhance the Visibility and Improve Brand Recognition for the

 Supporting an Education Reform Agenda for improving Teaching, Assessment and Career Pathways (SERATAC) Program

 I. Introduction 

The Ministry of Education has received a grant from the World Bank to implement the “Supporting an Education Reform Agenda for Improved Teaching, Assessment and Career Pathways (SERATAC)” program. The program aims at improving education outcomes of primary and secondary students and increasing student pathways to tertiary education and the labor market.

The program is the first of its kind to implement a Multiphase Programmatic Approach (MPA) in the MENA region; and includes three thematic areas (components): 

• Component 1:  Building strong foundations for learning and wellbeing. 
• Component 2: Harnessing technology to improve STEM learning and better equip students for the labor market. 
• Component 3: Strengthening the student learning assessment system. 

The Ministry of Education (MOE) is seeking to recruit a Graphic Designer. We are calling for talented local individual consultants (designers) with the necessary qualifications and experience to apply for this consultancy service.

1. Objective of the Assignment

By working closely with the Communications Officer, the assigned Graphic Designer will be responsible for creating an engaging content for the project and design a wide variety of materials across print and digital media, to reflect the program mission and vision.  The designer will create visually appealing products that convey certain messages or information about SERATAC, while focusing on the program’s brand, typography, and overall layout of the design composition. 

III. Scope of Key Responsibilities

To achieve the assignment’s objective, the designer’s general responsibilities include, but not limited to, the following:

• Designing a handout that includes the project’s brand guidelines that are pre-defined by the World Bank.
• Creating and designing promotional material (print and digital, including, but not limited to social media, website, newsletters, brochures, catalogs, presentations, packaging…etc.
• Conceptualizing, designing, developing digital newsletters and blogs, designing logos and other branded campaigns, along with other informational and promotional collateral (both print and digital) with quality assurance according to the Ministry of Education’s Branding Guidelines and SERATEC’s. 
• Ensuring projects are completed with high quality, attention to detail, and on schedule
• Prioritizing and managing multiple projects within design specifications.
• Supporting SERATEC team throughout the execution of activities that require media campaigns and/ or promotional materials. 

 IV. Tasks, Expected Deliverables and Estimated Timeframe:

During the three-months contract, the assigned Graphic Designer is expected to deliver the below task:

• Design SERATAC introductory promotional material. This includes a folder, a general brochure about the program, and 3 flyers about its components. 
• Create SERATAC’s Stationary: SERATAC Letterhead, unified template for reports.

• Design 1 flyer, and 2-3 digital posts to promote the Activating Libraries Training Model (Component 1). 
• Promote STEM’s virtual symposium (Component 2) by designing a post to Save the Date, an invitation, ZOOM background, rollup, and any other digital material to announce and promote the symposium. 
• Create social media posts to enhance the visibility of the program and its components (2-3 per month), this can include designs to announce events and/or accomplishments; infographics; reels. 
• Design announcements/ infographic posts that can be published on SERATAC’s webpage.
• Start developing SERATAC’s brand book.

Note: The graphic designer might be requested to perform other tasks on regular basis or when necessary. The designer will be notified officially in advance by the Communications Officer, or the World Bank Projects Coordination Unit. Such tasks might include, but not limited to, designing posts/ posters.

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Required Qualifications

• At least a bachelor’s degree in graphic design or any related field
• An excellent portfolio of work demonstrating mastery of print design. 
• Able to work on multiple projects at once with the ability to multitask.
• Great communication skills, both verbal and written
• Fluency in English language
• Previous experience with NGOs, international agencies, or donor-funded projects is advantageous. 

VII. Estimated Timeframe and level of effort

The consultant is expected to work from May 10, 2023, to August 30, 2023, with an expected level of effort of 40 staff days. 

VIII. Type of Contract

This is a lump sum contract. The contract might be extended to cover additional scope upon the satisfactory performance of the graphic designer.

VII. Place of Work

The designer will be requested to perform their service either in the Ministry of Education (MoE) offices, or remotely from home. The designer will be requested to attend periodic meetings, at least once per week, or as will be scheduled by the Communications Officer or the PCU. 

VIII. Reporting

The consultant will report to the Communications Officer and the PCU Director

Applications including (Cover letter, applicant CV describing similar assignments, experience in similar conditions, availability of appropriate skills, portfolio of previous works/ designs.) must be delivered to [email protected] , indicating the name of the consultancy in the subject of the email no later than April 25th, 2023. 

For full ToRs and detailed methodology, please visit the following link: https://www.palpcu.ps//files/file/Graphic%20Designer-TOR%20Final%20Version%2015th%20March%202023.pdf

The Terms of Reference (ToRs) can also be provided upon request through the above e-mail. 

World Bank Projects Coordination Unit -PCU

Ministry of Education