International Marketing Consultant

About Sabeel:

Sabeel Ecumenical Liberation Theology Center (Sabeel) was established in 1987 with the primary

mission to amplify the voice of Palestinian Christians, challenging the theological discourse that

justified the dispossession of the Palestinian people. Additionally, Sabeel is dedicated to

empowering the local community in Jerusalem, fostering resilience, defending their rights, and

preserving their cultural heritage. Beyond its local focus, Sabeel has emerged as a leader in

interfaith dialogue and peacebuilding initiatives.

Project Introduction

East Jerusalem possesses significant cultural and historical assets that have the potential to attract

domestic and international tourists. However, leveraging these assets to develop a sustainable

tourism industry requires strategic marketing efforts tailored to diverse target audiences. This

consultancy aims to engage an international marketing consultant to support in crafting effective

communication strategies and promotional campaigns for East Jerusalem's tourism sector.

Sabeel plans to bring 250 influencers to Jerusalem from the USA, Canada, and the UK to promote

East Jerusalem as a Palestinian destination through businesses, culture, and societal issues.

The project has two objectives: 1. Effect positive transformation in thinking, advocacy, and action

within the broader North American and European cultural context, in favour of holding all

entities and sides accountable for implementing international law and seeking a viable end to the

occupation of East Jerusalem; and 2. Work to preserve the Palestinian identity of Jerusalem while

strengthening the resilience of the native Palestinian population—as tourists, travellers, and

pilgrims are inspired to seek out authentically indigenous Palestinian experiences in East

Jerusalem and who are then inspired to become advocates and activists within their communities

of origin.

The project anticipates three results: 1. Direct exposure of civil society influencers to Palestinian

experiences in East Jerusalem has resulted in a reduced level of misinformation,

misunderstanding, and mistrust; 2. Tourists, travellers, and pilgrims have been inspired to seek

out authentically indigenous Palestinian experiences in East Jerusalem, as defined and mediated

by Palestinian civil society actors, and who are then inspired to be advocates and activists within

their communities of origin; and 3. Palestinian communities define what in the Holy Land is

Palestinian and in doing so have helped stimulate the resilience and resourcefulness of the

indigenous population.

It is expected that upon the return to their home countries, influencers will utilize information

and products to promote East Jerusalem as a Palestinian destination.

The Consultancy

Sabeel aims to engage an international marketing consultant to work closely with the project team

in crafting effective communication strategies and promotional campaigns for East Jerusalem’s

tourism sector.

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Qualification and Expertise:

The ideal candidate for the International Marketing Consultant position should possess the

following qualifications and expertise:

1. Educational Background: At least a B.A. degree in Marketing, Business Administration,

Tourism Management, Journalism, Communication, or a related relevant field.

2. Professional Experience:

- A minimum of 7-10 years of experience in marketing, specifically in destination marketing and tourism promotion.

- Demonstrated experience in developing and implementing successful marketing strategies and campaigns for tourism destinations or cultural attractions.

- Proven track record in managing high-impact marketing projects, with a focus on cultural and heritage tourism.

3. Specialized Skills:

- Expertise in market research, consumer behavior analysis, and segmentation to inform targeted marketing efforts.

- Strong creative and storytelling skills, with demonstrated ability to craft compelling narratives and content that resonate with diverse audiences.

- Proficiency in digital marketing tools and platforms, including SEO, social media advertising, email marketing, and analytics.

- Experience in developing and managing influencer marketing campaigns.

4. Cross-Cultural and Regional Understanding:

- Experience working in multicultural environments and sensitivity to cultural nuances and sensitivities.

- Familiarity with the geopolitical context of East Jerusalem and a nuanced understanding of the challenges and opportunities associated with promoting tourism in this region.

5. Communication and Collaboration Skills:

- Excellent communication, negotiation, and presentation skills, with the ability to effectively engage and influence stakeholders at all levels.

- Demonstrated ability to work collaboratively with various stakeholders, including local tourism authorities, community representatives, and international partners.

- Demonstrated ability to identify and communicate with influencers.

6. Languages:

- Proficiency in English is mandatory.

7. Personal Attributes:

- Strong analytical and strategic thinking capabilities.

- Adaptive and flexible approach to managing complex projects in dynamic environments.

- Commitment to ethical practices and alignment with Sabeel’s mission and values.

Additional Considerations:

1. References: Submission of recommendations from at least two references for similar work.

2. Portfolio: Evidence of previous successful marketing campaigns, especially in the realm of tourism or cultural promotion.

If you have related experience and interested please CLICK HERE  to check the tender document

Interested candidates are invited to submit a cover letter including financial offer, resume, and

recommendations from two references for similar work to [email protected] by

12 April 2024. Please include ‘International Marketing Consultant’ in the subject line.

Sabeel is an equal opportunity employer. We encourage candidates of all backgrounds to apply.