Marketing Consultant

“Advancing the Rights of Vulnerable Palestinian Women and Children in East Jerusalem”

Term of reference

Consultancy work: Marketing plan for collective micro-businesses (2)

Access to Jerusalem Required

Introduction: Project Background

The organization:
ACAD, the Arab Center for Agricultural Development (ACAD) is a Palestinian non-profit non-governmental organization officially registered in Jerusalem since 1993. ACAD aims at enhancing the participation of rural agricultural development through the integration of marginalized groups, particularly women and youth in the development process and provides decent jobs for them. ACAD provides non-financial “business” support and services, concentrating on rural and/or high poverty rate in the Palestinian areas that are particularly affected by the difficult political situation. 

The Project:

Together with the five partners, Right to Play (RTP), War Child Holland (WCH) , Sawa, ACAD and ArtLab, the Heinrich Böll Foundation Ramallah & Jordan has launched the EU-funded project “Advancing the Rights of Vulnerable Palestinian Women and Children in East Jerusalem” on September 1st 2014. Project activities include amongst other things youth trainings on visual arts, the support for female entrepreneurs and micro-businesses, workshops to raise awareness for violence against women, psychological relief work with children, as well as support for youth sports clubs. The project runs until 2017 and is, on a long-term basis, also designed to strengthen the target group’s capacity to defend their own human and political rights.

The collective Businesses:

1.1 Greenhouse:
 The idea of the project is establishing a greenhouse for growing indoor and outdoor decoration plants (flowers, plants, seedlings, medical plants, and vegetables seedlings), where women will produce in the greenhouse and will offer the care for the plants. In addition, they will be responsible for selling and they will follow up on the production process.

1.2 Food Processing (pickles, jam, Labaneh):
The project mainly depends on the food processing of: Pickles, labaneh and jam. The women will produce different flavours of pickles, labaneh and jam through the year.

 
The geographical location and focus area:
East Jerusalem/ Old City.

Assignment Objectives:
The objective of this assignment is the production of ready to print design of promotion material based on customer profile. ACAD will provide the consultancy company with all business plans and field visits to the CBO’s can be organized.
The two brands should have some similarities and both refer to the CBO itself. This synergy should be accounted for in the budget.

Tasks & Expected Deliverables:

Tasks:
-Define the customer profile for each business based on a simple market research (customer demographics).
-Consult with the project beneficiaries and the CBO’s staff about ideas for branding which will fit the CBO and Business’s image and vision.
-Based on the customer profile design the content of diverse communication tools such as brochure, logo, labels, packaging, Facebook Page etc..

Deliverables:

Provide ACAD with a simple market survey (customers profile & demographics) and design of promotional and advertisement tools such as logo, labels, packaging Facebook page etc... Specifically:
-Minimal market survey to enable the branding strategy: customer profile & demographics.
-Based on the customer profile: design of ready to print marketing material including Logo, Brochures. (Price list), Labels, Packaging, business card & invoices. Any additional items will be part of a separate contract.
-Facebook Page Design.
 

Timeline & Payment Schedule:

Note:
Schedule may vary based on project’s progress.
ACAD will conclude two separate contracts with the selected candidate, one for each business.





Skills Required:

-Proven experience and expertise in Marketing, Branding and Promotion.
-Experience in working with development project is an asset.
-Proven knowledge of the Jerusalemite market and demand.
-Access to Jerusalem for field visits is required.
-Fluent English/ Arabic in written & speaking is an asset.

Documents to Submit:

- Proposal – company background, methodology, timelines based on deliverables (maximum 1 pages).
- Budget – include fees. Please indicate in EUR.
- CVs.
- Relevant examples of work product that demonstrate the firm’s competencies as defined in the ToR.

Please note that if the company is from West bank, it’s necessarily to provide us a valid deduction of source and zero VAT invoice. However, if the company is from Jerusalem, it’s necessarily to provide us Makasa and valid deduction of source. 

Deadline for Applying: Wednesday 15.02.2017.

Contact Person:
Mara Lang
Project Manager
[email protected]

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