Marketing Officer

Vitas Palestine is looking for a dynamic Marketing officer to implement marketing strategies for a profitable business unit. Under the guidance of the CEO, this individual will work across different departments to implement multiplatform marketing campaigns for multiple products.

He/she will help in driving sales through both inbound and outbound marketing.

Responsibilities:

• Identify customer base and how to communicate with them over digital/social platforms
• Analyze data quantitatively  / qualitatively, and use customer research, data and digital metrics
• Stay ahead of market trends and Identify new opportunities to enhance organizational image and market new products
• Conduct market research analysis periodically & define clients’ needs.
• Assist in Vitas product design and setting the areas of intervention in the market.
• Help in executing data driven and result oriented marketing campaigns across all channels.
• Help in creating content for various platforms and implement strategy across various digital/non digital media channels such as social media networks, email, PPC/ SEM, SEO, content marketing/ outreach, events, sponsorships, and public relations.
• Report on key performance indicators, and opportunities for improvement on a regular basis
• Integrate and support affiliate marketing, email and blog marketing into the
  website to support specific marketing campaigns
• Initiate accurate, timely content on external social media platforms
• Develop an engagement process to meet the target users proactively, in a friendly
  and supportive manner
• Leverage understanding of the digital space and how it impacts consumer behavior, traditional marketing, and current offerings
• Work closely with the operations department  to promote new products effectively
• Help in delivering marketing strategy within budget and on schedule

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Requirements:

• Undergraduate degree in Marketing or a related field
• Roll up sleeve mentality-ability to work in a fast-paced environment
• Proven working experience in traditional, digital and content marketing
• Strong analytical skills and data-driven thinking
• Demonstrable experience in managing SEO/SEM, marketing database, email, social media
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Ability to understand industry trends and learn new technology
• Solid knowledge of website/social analytics tools such as Google analytics or Omniture and optimizing Google AdWords campaigns OR readiness to learn analytics tools
• Excellent communication and writing skills 
• Proficiency in Arabic and English
• Good presentation skills.
• Excellent Excel skills

Additional

• Working experience in microfinance, E-commerce, or banking or any digital commerce oriented business
• Any previous experience of video production or creative campaigns
• Previous experience in a similar marketing role is preferred
• Proficiency in Microsoft Office – and other marketing/sales related software such as HubSpot, HuitSuite, Social bakers, Salesforce etc.

Only candidates meeting the above qualifications will be considered.   

To apply, please send your CV by email to [email protected],  no later than 20/06/2021.