Social Media Expert

***Only candidates with the relevant right to work will be considered*** 

KEY INFORMATION

Job Title: Social Media Expert for Promoting HLITOA Newly Designed Trails on Social Media

Sector: Tourism

Position Type: Social Media Expert

Duration/Level of Effort: Part-Time for a duration of 4 months (August 2023- December 2023)

Position Location: This position will be based in Jerusalem, HLITOA Offices. Project-related travel is expected in Palestine and Israel according to the project needs.

Reports to: This role reports to Tasdeer Workstream Lead 2 and HLITOA Director

The Project: FCDO Trade Facilitation and Customs Support (Tasdeer)

The FCDO Trade Facilitation and Customs Support programme (Tasdeer) is a £15m programme financed by FCDO and operational from 2020 – 2025. The objective of the Tasdeer is to improve the trade performance and customs capabilities in the OPTs. It will ultimately contribute to increased inclusive private sector-led economic growth and fiscal sustainability in the OPTs. The programme is designed to be flexible and adaptable, and it will work politically and technically to make progress across the four key interrelated workstreams.

• Workstream 1: Support to expedite the movement of goods and reduce transaction costs
• Workstream 2: Support to improve Palestinian trade-related institutions and business enabling environment
• Workstream 3: Support to improve the private sector’s skills and innovation to export and create jobs
• Workstream 4: Support to improve PA’s customs readiness to assume functions from Israel and revenues from trade-related taxes

The programme is implemented by a Cowater-led consortium on behalf of FCDO. A Steering Committee (including representatives from FCDO, the Ministry of National Economy and other donors) will approve interventions identified and designed by the supplier. Supplier interventions will be reviewed and quality assured by a Strategic Advisory Panel comprised of experts from the core consortium members across the 

Support Holy Land Incoming Tour Operators (HLITOA) in improving services for Free Independent Tourists (FITs) in OPTs

HLITOA, through Tasdeer support, developed 3 tourism packages that target FITs. In addition to the packages design, Tasdeer support will be utilized to launch and operationalisation of the FIT-targeting packages to ensure ‘guaranteed departure’ times for these tours regardless of the demand. This will incentivise tour operators to promote and utilise these packages without the fear of loss in case they do not have the required number of tourists to cover the initial operating cost (tour guide). Over time it is expected that the demand for such products will cover the costs and create profits for the stakeholders.

As part of creating demand for the newly designed packages, Tasdeer will support HLITOA in conducting a social media marketing campgain that aims to increase the eexposure to the packages.

Description of Role

The social media expert is expected to devise in cooperation with HLITOA board and the marketing officer at HLITOA the detailed social media marketing strategy for the new packages in addition to implement/supervise the implementation process.

Roles and Responsibilities

• Lead the development and implementation of a comprehensive social media strategy to increase brand visibility, engagement, and reach.
• Create and manage social media accounts across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to effectively communicate with the target audience.
• Generate, with the assistance of the Marketing officer at HLITOA, a compelling content, including text, images, and videos, that aligns with the organization's brand identity and objectives.
• Implement the social media componenet related to the promotion of Yahala.com
• Regularly monitor and analyze social media performance metrics to identify opportunities for improvement and adjust strategies accordingly.
• Guide/supervise the marketing opfficer in engaging with followers, respond to comments and messages promptly, and foster a positive and interactive online community.
• Stay updated with the latest social media trends, tools, and best practices, and proactively recommend innovative strategies to drive audience engagement.
• Train HLITOA marketing officer to be able to create social media content to promote HLITOA and all its future product.

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Required Expertise and Competencies:

• Proven experience in developing and implementing successful social media marketing strategies.
• Strong knowledge of social media platforms, analytics tools, and best practices.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Creative mindset and a keen eye for visual aesthetics.
• Familiarity with graphic design tools and basic video editing software.
• Ability to work independently and meet deadlines.

Candidates are encouraged to apply as soon as possible, no later than 4:00 pm Wednesday 23rd August 2023 to [email protected]. We will assess applications on a rolling basis.

For your application to be considered, please upload your documents as follows: Candidate Last Name, First Name, date, Title of the Position. 

Cowater International is an equal opportunity employer, basing employment on merit and qualifications as they relate to professional experience and position expectations. Cowater does not discriminate against any employee or applicant on the basis of race, religion, sex, gender identity, disability, age, or any other basis protected by law.

We thank all applicants, however only those shortlisted will be contacted. 

ABOUT US

With more than 35 years’ experience, Cowater International is Canada’s global leader in management consulting services specializing in international development and has managed the implementation of over 800 projects in more than 80 countries around the globe. We work with governments, partner organizations, communities and civil society to design and implement sustainable solutions that generate lasting social, financial and environmental impacts. Our adaptive approach to management has led to our award-winning work and recognition as one of Canada’s Best Managed Companies in 2017, 2018, 2019, 2020 and 2021. Headquartered in Ottawa, Canada, Cowater International also has corporate offices in Montreal, Quebec; London, United Kingdom; Nairobi, Kenya; and Brussels, Belgium, in addition to project offices in a wide variety of other locations across Sub-Saharan Africa and Asia. 

We thank you for your interest in building a better tomorrow with Cowater International.