Social Media Marketing Specialist

ob Responsibilities

Strategy

• Develop and implement Social Media strategy in order to promote brand awareness, increase online presence and improve marketing and sales efforts.
• Create actionable plans to both grow and maintain followers through company’s website and popular social media platforms such as Twitter, Facebook, Instagram, Snapchat, and YouTube.

Website & Social Media Management

• Manage, Expand and Administer 10x's Brands Website from back-end to front-end.
• Familiarity with web design and web daily operations (i.e. category management, listing products, updating prices/quantities, blogs and contents and other activities (Shopify experience is a plus).
• Building a social media presence by maintaining a solid online presence across the various social media pages; i.e. Facebook, Twitter, Instagram and other social media pages.
• Hands on experience in content management and excellent copywriting skills. Responsible for creating stories, blogs, original text and video content, managing posts and responding to followers.
• Managing our online communities and blogs to ensure respectful and appropriate engagement. Ability to develop the right voice for each social media platform.
• Supervise all aspects of social media interaction between customers and the company - in English and Arabic - and ensure a positive customer service experience from queries to after sales (including but not limited to product queries, complaints, reviews and others).
• Good understanding of social media KPIs
• Able to handle our social media presence ensuring high levels of web traffic and customer engagement.
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

Advertising & Marketing

• Run advertising campaigns and drive engagement by creating high-quality original content.
• Analyzing data to determine what are the top selling products to promote and whether social media campaigns have achieved their objectives.
• Understand the various online marketing channels and recommend plans to leverage each channel to its fullest extent.
• Oversee day-to-day management of campaigns and ensure brand consistency
• Support the data entry team (when required) to list products on the various marketplaces.

Branding

• Suggest and implement new features to develop brand awareness, like promotions and competitions in order to increase sales.
• Monitoring the company's brand on the various social media and marketing activities.
• Ensure brand consistency in copy through tone, voice and terminology
• Building brand awareness by engaging relevant influencers.
• Facilitate scaling brand and company awareness through various social media channels

Technologies & Trends

• Stay up to date with current technologies and trends in social media, design tools and applications.
• Able to use social media marketing tools such as egrow, google analytics and others
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others