The Development of Marketing Strategies Consultancy Advertis

The Development of Marketing Strategies Consultancy Advertisement

Background

Oxfam GB, in partnership with local partners is implementing the Economic Recovery in the Gaza Strip project: - Promoting Choice, Resilience and Dignity funded by DANIDA. The project aims to contribute towards economic recovery and socio-economic empowerment of youth, small scale producers, processors and ICT businesses in the agriculture, dairy and ICT sectors in Gaza Strip. The project overall objective is to enhance food security, livelihoods opportunities and employment levels in Gaza Strip.

Description of tasks

The Consultant will work closely with Oxfam GB and PFIU to carry out the following:
1-Using a participatory approach to develop Arabic and English versions of a (1) marketing strategy and (2) an implementation plan for one of the selected 5 leading food processing companies from the agribusiness/food/dairy processing sector.

2-Given the nature of the structure, size, management style, and performance parameters of small and medium sized companies in Gaza, the developed strategies must:
-Address current and potential marketing planning needs for companies.
-Be consistent with the volatile and alternating economic and market conditions in Gaza.
-Be valid for implementation by beneficiary companies technically, financially and at the managerial level.

The technical consultant is expected to deliver the following outputs:
1-Desk Research
Review the shop audit report produced by PalTrade within the “    Economic Recovery in the Gaza Strip” project, for the 22 surveyed shop items, and the consumer preferences survey results done by PalTrade (To be shared with the consultant by Oxfam GB).

2-Meetings and Stakeholder Consultations
-Conduct meetings with the beneficiary company in the agribusiness sector at all managerial levels in order to fully identify their needs and to develop the required strategy accordingly;
-Conduct meetings with stakeholders including relevant sector associations, and project implementation partners (Oxfam GB, PFIU, PalTrade, SEC)

Time Frame and location
The technical consultant will start working on 6th of July 2014 to 27th of July 2014 in the Gaza Strip.

Qualifications
This consultancy is open to a professional individual consultant, who offers senior experience of:
-Advanced university degree in marketing, business, economics or other related discipline.
-5 years of experience in advising businesses, developing marketing strategies/ plans, writing business plans and/or feasibility studies.
-Demonstrated ability to formulate marketing strategies/plans.
-Excellent communication, presentation and reporting skills.
-Excellent drafting skills in English.

Note: 5 Consultants will be hired; each consultant will be responsible for the development of the strategy of one of the selected 5 companies.

How to Apply:
Qualified candidates are requested to draft a proposal outlining previous related experience, CV, Technical Proposal and budget (including day fee and expenses) to [email protected] by no later than 1st July 2014 at 12:00 afternoon.

For Full Terms of References, you can ask for it by sending request e-mail to [email protected] or contact us on 082822554/3.

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