Trainer

ACAD, the Arab Center for Agricultural Development (ACAD) is a Palestinian non-profit non-governmental organization officially registered in Jerusalem since 1993. ACAD aims at enhancing the participation of rural agricultural development through the integration of marginalized groups, particularly women and youth in the development process and provides decent jobs for them. ACAD provides non-financial “business” support and services, concentrating on rural and/or high poverty rate in the Palestinian areas that are particularly affected by the difficult political situation. 

The Project

Together with the five partners, Right to Play (RTP), War Child Holland (WCH) ,Sawa, ACAD and ArtLab, the Heinrich Böll Foundation Ramallah & Jordan has launched the EU-funded project “Advancing the Rights of Vulnerable Palestinian Women and Children in East Jerusalem” on September 1st 2014. Project activities include amongst other things youth trainings on visual arts, the support for female entrepreneurs and micro-businesses, workshops to raise awareness for violence against women, psychological relief work with children, as well as support for youth sports clubs. The project runs until 2017 and is, on a long-term basis, also designed to strengthen the target group’s capacity to defend their own human and political rights.
ACAD aims at opening 6 micro-businesses of women where 10 women, grouped in Community-Based Organisation (CBO) will work collectively for the realisation of one project.

ASSIGMENT OBJECTIVES

The objective of this training is first to generate business ideas and second to provide women with basic business skills required to write a simple business case. The business idea brainstorming process shall take the women’s interests and capacities into account while exploring, whenever possible, unmet demand in the market.
At the end of the training, one business idea per CBO will be selected (1 business idea per CBO) and the women should be able to understand the objective of a business case and its content.
Further, women shall also acquire new knowledge in how to start a business such as: exploring markets and competitors, understanding market share, marketing and negotiating, basic understanding of financial and risk management.
The Trainer shall be able to deliver a Business Case for each business to ACAD (1 Business Case per CBO). This Business Case shall be written in a participative way allowing the women to contribute to it.

Course details:

Training topic: How To Start Your Own Business
Locations:  Abu Tour Women Center (Abu Tur)
Duration:
- Business Idea Brainstorming: 3 hours (2 sessions) per CBO. Total:6 hours
- How To Start Your Own Business: 3 hours (4 sessions) per CBO. Total:12 hours
Grand Total:18 hours.

Equipment: ACAD can providebasic equipment such as flipchart, ……etc.
Number of beneficiaries: 10 to 15 women
Language of the Training: Arabic

REPORTING LINE
Project Coordinator

TASKS & DELIVERABLES

Tasks

-Business Idea Brainstorming: during 2 sessions, conduct an interactive brainstorming with the women based on the World Café Method (for more information visit the websites http://www.partizipation.at/world-cafe.html and  http://www.theworldcafe.com/key-concepts-resources/world-cafe-method/) or other (to be specified in the project proposal).
-Conduct the Training How To Start Your Own Business: cover all points of the business case with the women an ensure their full cooperation (e.g include “homework” where women shall collect information for next session such as market price, competitors etc..). Including practical exercises along with theory.
-Weekly report to the project coordinator about the development of the project and attendance
-Submit one Business Case
-Submit a training agenda

Deliverables

-Final training agenda (max 2 pages): to be submitted before the start of the training
-One Business Idea: 1 page explanation of the business idea including women’s existing and required skills and potential market.
-Training agenda (max 2 pages)
-Business Case based on ACAD’s template (to be delivered to the trainer along with the contract) maximum 2 weeks after the end of the training. The Business case can be written in Arabic.

The Business Case shall include:

- Executive Summary
- Marketing Plan
- Production Plan
- Legal & Administration Plan
- Financial Plan

Training Evaluation (max 2 weeks after the last training session)