UN Women - Media Campaigns Consultant

Location :occupied Palestinian territory (West Bank)
Number of posts:1
Application Deadline :30 April, 2012
Type of Contract :SSA
Post Level :Local Consultant
Languages Required :Arabic and English 
Starting Date :(date when the selected candidate is expected to start) May 2012
Duration of Initial Contract :6 months
Expected Duration of Assignment: Possibility of extension

Background
UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls, the empowerment of women and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. Placing women's rights at the centre of all its efforts, UN Women is mandated to lead and coordinate United Nations system efforts, to ensure that commitments on gender equality and gender mainstreaming translate into action throughout the world. It is also mandate to provide strong and coherent leadership in support of Member States' priorities and efforts, building effective partnerships with civil society and other relevant actors.
The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), as part of its approach and methodology within the peculiar political and social context and situation of the occupied Palestinian territory (oPt) and in order to advance the recognition and enjoyment of women's rights, developed and currently implements a 3-year DFID-funded project "SUPPORT FOR DELIVERY OF SECURITY AND JUSTICE SERVICES FOR WOMEN VICTIMS OF VIOLENCE”, project aimed at creating and institutionalizing systems, policies, procedures and mechanism, related to access to equitable justice for women’s victims of violence.
The Support for delivery of security and justice services for women project, referred to as the Women’s Access to Justice project, includes, among its components, a media campaign specifically related to the Palestinian Civil Police – Family Protection Units (FPUs) and to violence against women (VAW).
In particular, the media campaign will aim at:
-Bringing more visibility to the work of the Palestinian Civil Police – FPUs, supporting public recognition of the positive role in preventing violence and in protecting women and children from it;
-Building a solid gender advocate identity/reputation of the FPUs;
-Fostering change in attitudes and behaviors toward VAW, recognizing it as a public issue and not a private one;
-Increasing awareness of VAW prevention and services available for women and girls victims of violence, in particular through the work of the FPUs.

Duties and Responsibilities
Under the overall supervision of the Head of UN Women Office in the oPt and the direct supervision of the Women Human Rights Unit Project Manager, working in close coordination with the Media Unit at UN Women oPt office, the consultant will undertake the following duties and responsibilities:
-Design and develop  a comprehensive communications strategy on VAW, tailored for the local context, that will set out a clear approach to combating, and advocating against, domestic violence and violence against women in the West Bank; the strategy must include clear objectives, engagement tools (such as a campaign launch), approaches, and considerations. The strategy will incorporate an existing strategy recently developed to strengthen the role and capacity of family protection units (FPUs) as part of a growing need to combat and to respond to domestic violence and should be in line with both the overall office and media & advocacy programme and the National Strategy to combat VAW;  
-Coordinate and liaison with the focal point of UN Women who works on the National Strategy to combat VAW in order to respond and feed in the decisions of the security and justice sector technical committee to ensure that the communication strategy and key messages are in line with the National Strategy to combat VAW ;
-Identify and propose to UN Women a series of engagement activities and tools that will ensure active participation by key target audiences;
-Plan and execute a launch event for the advocacy campaign; this includes drafting a detailed event scenario taking into consideration key stakeholders, speakers, and participants;
-Ensure close communication and contacts with relevant governmental partners for the development of agreed upon campaigns, putting local ownership at the forefront;
-Act as focal point of UN Women WHRU with relevant stakeholders and partners of the campaigns;
-Coordinate with the selected media company/ies , ensuring that UN Women and its partners views are fully reflected in the media products being developed;
-Work closely with local communications and media company/ies to produce a series of products, including – but not limited to – radio and TV PSAs, posters, billboards, a campaign brand/logo Facebook and Twitter accounts;
-Help build the internal capacity within the PCP to manage and moderate comments on Facebook, send out regular messages on Twitter, and respond to public enquiries with regards to family violence and violence against women. This includes developing standard operating procedures (SOPs) to help establish standard processes;
-Support UN Women in branding exercises, in relation to services within the Palestinian context, in order to raise services’ profile, and help build internal capacity to respond to public enquiries, media requests, and other requests. This includes developing SOPs, drafting media lines, Q&As, and other information material, as well as creating online presence with the aim to engage women in dialogue;
-Provide advice, as requested by UN Women, on innovative tools and methodologies for communicating, particularly in relation to VAW issues in the local context;
-Use as reference the End VAW Now web platform, specifically in relation to campaigns; 
-Provide inputs, in relation to the media aspect, into the project reports for donor submission;
-Advise on organization of public events and actively support in their implementation, including in terms of logistics;
-Support in the development of publications, according to UN Women corporate policy including content management, norms for publishing, design and supervision of publications dissemination;
-Perform other requested duties.

CORE COMPETENCIES:
-Ethics and Values: Demonstrating / Safeguarding Ethics and Integrity;
-Organizational Awareness: Demonstrate corporate knowledge and sound judgment;
-Developing and Empowering People / Coaching and Mentoring: Initiative-taking; coaching and mentoring ability;
-Working in Teams: Acting as a team player and facilitating team work;
-Communicating Information and Ideas: Facilitating and encouraging open communication in the team, communicating effectively;
-Self-management and Emotional intelligence: Creating synergies through self-control;
-Conflict Management / Negotiating and Resolving Disagreements: Managing conflict;
-Knowledge Sharing / Continuous Learning: Learning and sharing knowledge and encourage the learning of other.

FUNCTIONAL COMPETENCIES:
-Sound knowledge of international standards on human rights and women's rights;
-A proven ability to liaise with a variety of stakeholders and partners, including government, local and international organizations;
-Strong dialogue and communication skills;
-Strong planning and management skills;
-Highly creative and results oriented;
-Maturity, ability to take decisions under pressure and ability to deal with matters that are politically or culturally sensitive;
-Ability to work as a member of a team;
-Experience in timely delivery of products;
-Coordination and facilitation skills;
-Flexible, with strong problem solving skills;
- Maturity, ability to take decisions under pressure and ability to deal with matters that are politically or culturally sensitive.
 
EDUCATION and EXPERIENCE:
-Minimum BA in Communications or related field;
-Minimum six years experience in developing and implementing comprehensive communications strategies;
-Minimum of six years experience engaging a variety of audiences via social media tools
-Sound knowledge of gender and VAW;
-Experience and understanding of advocacy work for human rights
-Experience working in complex environments in developing countries
-Familiarity with the Palestinian context;
-Excellent writing skills in English;
-Ability to communicate in Arabic will be considered an asset.

DELIVERABLES:
1-Final draft of communications strategy (April 30, 2012);
2-Final draft scenario for launch event (May 30, 2012);
3-Event to officially launch advocacy campaign (June 30, 2012);
4-Operating procedures establishing standard processes for the management and moderation of partner’s accounts (July 30, 2012); 
5-Tools designed and tested for the evaluation of the campaign (August 30, 2012);
6-Final draft of phase II media and advocacy campaign on women’s access to justice (September 30, 2012).
 
Submission of application:
Interested candidates must submit up to date comprehensive curriculum vitae to the following email address [email protected] later than 30 April 2012, indicating in the Subject line: “Media Campaigns” (local consultant)”.
UN Women will only be able to respond to those applications in which there is further interest.