Branding Expert- Short term consultancy 

Terms of References (ToRs) 

For Mapping of branding, marketing and general business development support services to be provided by the Palestinian Business Prosperity Center Project.

Title of the assignment  Branding expert- short term consultancy 

Brief description of the assignment 

SEC is seeking the service of a brand expert to help promote and disseminate information of key significance to the advancement of the overall of the overall goal of the assignment that is to promote branding among companies operating in both agro-processed food sector and agriculture sector  

Place of the assignment  Jericho, Ramallah, West Bank, there is a need to conduct field visits in the West Bank  

Duration of the assignment  2 months 

Expected number of working days  15 days 

Individual Branding Expert 

Background: 

Small Enterprise Center (SEC) Association is a Palestinian non-profit organization that was founded in 2002. In 2008, SEC was officially registered as an independent non-profit organization governed by the Palestinian Law of Charitable Associations and Community Organizations No.1 for the year 2000. SEC is a leading national organization serving Palestinian Micro, Small, and Medium Enterprises (MSMEs) and social enterprises (including cooperatives) over Palestine where Gaza Office has started provision of business development services for SMEs since 2008.

SEC is currently implementing the Mapping of branding, marketing and general business development support services to be provided by the Palestinian Business Prosperity Center project. In partnership With UNPD PalPro. Under this project scope, SEC is looking forward to hire a Brand Expert to support in performing all required Brand assessment activities, enhance a company's brand identity or reputation, develop and execute brand strategies and activities develop the needed reports in both Arabic and English languages.

2.0 Purpose of the consultancy:

SEC and its partners are seeking offers from suitably qualified expert to provide branding service on “Mapping of branding, marketing and general business development support services to be provided by the Palestinian Business Prosperity Center” project.

The specific objectives of this TORs are: 

1. Support SEC and its partners to develop a branding strategy to enhance the branding of the companies operating in the agro-processed food sector and agriculture sector 
2. To advise and contribute to the preparation of all branding interventions 
3. Develop and execute brand strategies and activities
4. To assess the tenants at JAIP ( 7 companies) current branding situation and identify gaps and propose plans. 

Main activities 

This position will suit someone who is highly methodical, detailed, and hard working with a creative spark and sound knowledge and understanding of  the business community on the targeted sector 

Responsibilities and tasks 

• Review relevant document and studies 
• Conduct field visits to potential beneficiaries and audience including leverage customer insight data to refine brand management.
• Conduct field visits to 7 companies in the industrial park in Jericho 
• Collect samples from beneficiaries and provide general comments 
• Come up with ideas and solutions to promote brands for products for individual companies 
• Come up with ideas and solutions to promote collective brands for SMEs in the Agriculture and agro-processed sectors 
• Develop a plan to empower brand identity of the companies and products 
• Draft a strategic framework for a collective branding strategy in the regional markets
• Formulate reports on branding in both Arabic and English. 

The expert will work closely with project staff and PalPro to develop and implement a Banding strategy during the assignment period.

4.0 Deliverables: 

The contract will be signed between SEC and the expert. The followings are the expected deliverables from the expert/s:

1. Inception report
2. Meetings with Project staff 
3. Report on the field visits for 7 companies and propose a plan to develop their brands identity 
4. Assessment report on the samples of products collected from the agriculture and agro-processed sectors 
5. A clear concept on how to promote the collective branding in the local and regional market, including a detailed plan 
6. Develop a strategic framework report 
7. At least five engaging and professional materials /platform 
8. Conduct field visits with stakeholders in West Bank.
9. Develop a final narrative report. The language of all reports shall be in in English  

5.0 Qualifications and Work Experience of the Expert

It is expected that the expert shall provide the following expertise:

• At least a Bachelor’s Degree or higher in branding, Public relation, Marketing, or a related discipline 
• Minimum 5 years of experience in business branding with local organizations (experience in international organization or government is an added value)
• Written and spoken fluently in English and Arabic.
• At least 3 years of experience in providing such services to beneficiaries. 

7.0 Duration of Appointment:

The expected level of effort of the expert is around 15 working days, within 2 months’ time are foreseen for conducting this assignment’s activities from signing the contract. This assignment expected to start at Sunday 9th of Feb 2022. 

8.0 Logistic Support for the Expert by SEC

SEC will provide information, and documents on PalPro and assignment. The expert will be responsible for covering the transportation costs, telecommunication coordinating with stakeholders, other costs might occur due to the assignment. 

9.0 Deadlines for Submitting CVs, and Technical and Financial Offers

The deadline for submitting applications and Technical and Financial offers by Feb 7, 2022 at 16:00 PM. 

All applications shall be submitted by email under the subject Branding Expert on following Email:  [email protected]