Communication Consultancy

Terms of reference

COMMUNICATION CONSULTANCY

for the European project

Promoting Governance and Citizenship in

Palestine

 

 

BACKGROUND and PROJECT DESCRIPTION

The 4 partners have previously collaborated in the “Rural Development Program along Masar Ibrahim” that establishes a trekking route across the West Bank. This program is currently financed by the French Development Agency (AFD), the World Bank, and French local authorities. The Path crosses the West Bank from north to south, passing through towns, villages, encampments and refugee camps, thereby reflecting Palestinian identity in all its diversity and complexity. The first phase of this Program along the Abraham Path, Masar Ibrahim in Arabic, supported by the AFD and French local authorities took place between 2013 and 2016. Its success led to a second phase that has been validated and is being implemented until 2019.

Based on the solid foundations of this existing Program, the 4 Partners have submitted to the European Union (EU) a new complementary project, entitled “Promoting Governance and Citizenship in Palestine”. This new project aims to strengthen Palestinian identity and citizenship through re-appropriation (research, preservation and promotion) of historical and cultural heritage along the Masar Ibrahim.

 

Context:

The Masar Ibrahim allow us to oversee the plurality of the Palestinian identity. The memories evoked by each step of this journey, and the historical relics that we discover, remind us of the multiplicity of influences that have existed on this land. Among them, we have the Canaanites civilization from the Antiquity; references to episodes recounted in the Tora and the Gospels, or mentioned in the Coran; ruins witnessing Greek, Roman, Persian, Byzantine and Arab occupations; buildings reminiscent of the Franc passage; the Mamluk and then Ottoman, and British domination.

The proximity of these steps evokes the close link that connects the various components of the Palestinian population: Christians of various obedience; Muslims of various sensitivity; urban descendants of the oldest Middle East civilizations; nomad Bedouins coming from the center of the Arabic peninsula at various times; sedentary farmers who have cultural and religious characteristics common to all the traditional rural areas; and refugees displaced after the 1948 or 1967 wars.

The exploration and valorisation of diversity along the Masar Ibrahim, which appears to be the central axis of the Palestinian identity, would restore the Palestinians’ consciousness of the plurality which has characterized them as a nation for a long time, and give foreigners an image that reflects the wealth of this country’s history and the complexity of its modern society.
Through the re-appropriation of historical and cultural heritage along the Masar Ibrahim, the Project aims to consolidate the social cohesion between the different components of the Palestinian population.
Working at enhancing social cohesion means to act at different levels:

- Bonding social cohesion is about the relations between people of the same social group or community.
- Bridging social cohesion is about the relations between people from different groups or communities.
- Vertical social cohesion is about the hierarchical interactions or relations between people with different levels of power.
- Horizontal social cohesion is about the relations between persons with equal levels of power.
Our approach aims at enhancing these four types of relations/links in order to positively influence peaceful relations between people from complex and fragmented Palestinian society.

 

 

CONSULTANTS QUALIFICATIONS AND EXPERIENCES

 

The successful candidate must have:

1. Formal qualifications and/or demonstrated experience in science communication, editing, graphic
designing and layout or a similar qualification.
2. Demonstrated experience in professional design, development and production of a variety of
materials and publications
3. Experience in promoting any activity among potentially interested groups and bodies by email,
through websites and social media, direct distribution of promotional material (e.g. brochures) or
any other relevant communication means
4. Experience in all stages of the production/printing/publication process
5. Fluency in spoken and written English
6. Fluency in spoken and written French is a plus
7. Knowledge of the territory and experience in Middle East culture is a plus

 

CONTRACT VALUE

 

The proposal will include the creation of the deliverables, the presentation time and the fees for
transportation/Skype meetings.

 

HOW TO APPLY

 

Interested applicants should submit a tender application covering the following:

 

1. CVs of the expert (s) who will undertake the assignment / or a description of the agency.
2. Document(s) providing evidence of the professional experience in the field(s) selected.
3. A note to describe the understanding of the project purpose and communication beneficiaries.
4. Financial proposal which should clearly break down consultancy fees and reimbursable costs
(from 9000 to 11000 Euros).

 

DEADLINE

Applications to be sent no later than the 02nd May 2018 to Mathilde Blondeau – [email protected] and Elias N. Awad – [email protected]
Please, indicate “Communication consultancy UE / project ENI/2017/390-692” as subject of your e-mails.

AWARD CRITERIA

The contract will be awarded to the tender offering the more relevant proposal, taking into account the specific objectives, requirements. The principles of transparency and equal treatment will be respected with a view to avoiding any conflicts of interest.

 

CONTACT DETAILS

Tétraktys http://tetraktys-association.org/
Mathilde Blondeau - Project Manager [email protected]
+33 (0)4 38 70 02 14
PCR - The Palestinian Centre for Rapprochement between People www.pcr.ps
Elias N. Awad - Project Manager [email protected]
+972(0)2-277- 2018

 

for more information :  www.pcr.ps/projects/tenders