Request for Proposal

Balady atyab – by local campagin

develop and implement promotion and tasting event

RFP# PTC-067-10-2019

• Background 

Tourism in Alquds encounter a wide range of constraints linked to the volatile political situation it is still among very few promising sectors, especially knowing that some 3.6 million tourists visited the country in 2017, which represents a 25-percent increase over the previous year, and Alquds was a destination for 78% of the inbound tourists, yet it continues to. 

Oxfam supported the Facilitation and establishment of the Musa Afandi Interpretation Center which is managed by Jerusalem Tourism Cluster, to promote the “Palestinian Touristic Experience” in Alquds, this was under the project entitled “Developing Equitable Agricultural Production and Market Systems for Resilient Economic Development in the occupied Palestinian Territory”  funded by the Swedish International Development Agency (SIDA) and in partnership with Bethlehem University/the Institute for Community Partnership and Jerusalem Tourism Cluster. The Interpretation center is established recently in 2018 as an interactive information center that is designed and curated to provide information on selected competencies linked to the indigenous community of Alquds. It will encompass a number of carefully selected interactive exhibits that will collectively tell the story of the city and its main identities and competencies. The interpretation center is not a museum. On the other hand, it is not merely an information center. It is an attempt to engage visitors in and through the different depths, layers and historic, religious and cultural diversity that make the city of Alquds unique. 

Musa Afandi Interpretation Center (MAIC) is an exciting new force in achieving greater understanding of what the boundlessly profound and immensely complex city of Alquds actually is, both throughout history and today. The center recognizes that Alquds’s depth and color cannot be accurately depicted by words and facts alone but must be experienced with our senses, hence its emphasis on personal interpretation. Here, right in the heart of Alquds’s vibrant Old City, visitors are encouraged to see, touch, and even taste their way to a connection with Alquds’s diverse communities, its complex history, its forgotten sites.

The objective of this RFP is to seek and retain a qualified advertising agency to develop and implement promotion and tasting event for Palestine locally mixed with the fascinating history of the Al-Quds old city of, in addition to promoting the quality of the national product to local visitors and foreign tourists. The event will be hosted by Musa Afandi Interpretation Center; the results of this effort will benefit Alquds tourism economy, hotels, districts, museums, cultural organizations, restaurants, and retail. Indulging in breath-taking history and while tasting Palestinian made products will leave a unique impression and improve the humanistic exchange.

This RFP comes under the project, Developing Equitable Agricultural Production and Market Systems for Resilient Economic Development in the occupied Palestinian Territory funded by SIDA - Swedish International Development Cooperation Agency.

Baladi Atyab campaign aims at raising awareness of the quality and availability of Palestinian products in the Palestinian market and the need to influence the purchasing patterns of the Palestinian consumer to offer the option of purchasing the Palestinian product on other non-Palestinian products available in the Palestinian market. Which will result in a sustainable rise in income, which will help boost the profitability and productivity of SSP and cooperatives. 

PURPOSE STATEMENT

Oxfam, Jerusalem Tourism Cluster (Musa Afandi Interpretation Center) & PalTrade is working to promote both national buy local campaign and Musa Afandi Interpretation to raise consumer awareness of local produce standards to change their buying habits and increase the demand for quality local produce in the Palestinian market and in-order to promote tourism to Musa Afandi Interpretation Center   as historical place in Al-Quds city. 

The purpose of this Request for Proposal (RFP) is to solicit technical proposals for Marketing and advertising, media companies and event organizers describing their ability to produce idea of a holding tasting  event for two days to promote local products in a way that contributes to the promotion of Palestinian products, especially the products of cooperative and small produces and promotes the center to attract new tourists 

The event should use innovative ways to raise public awareness and motivate them to use the local produce, it is essential  to show that the idea of attracting local and foreign tourists to the Musa Afandi Interpretation Center is clear and understandable and revolves around a tourist experience that ends with a taste of homemade products that reflect the integration of a unique tourism experience in Al-Quds  with the local Palestinian industry.

Download Full ToR

Your proposals should be addressed and submitted to Palestine Trade Canter – Al Balou Street, Mall of Palestine Bldg. 5th floor in 2 separated financial and technical sealed envelopes no later than Monday Oct 28, 2019 at 2:00 hours with subject RFQ # PTC-067-10-2019.