Digital Content Creation Training

Request for Quotation (RFQ) for Digital Content Creation Training 

Mundubat are seeking proposals from qualified training providers to conduct digital content creation training. The goal of the training is to enable Palestinian youth to create high-quality digital content about Jerusalem.

The training should cover the following topics:

1. Understanding the different digital platforms: social media (TikTok, Instagram, X, Facebook, Snapchat), blogs, and YouTube with overview of platform-specific requirements, algorithms, and best practices for content creation, and Live broadcasting techniques.
2. Developing a content strategy aligned with Project goals and target audience.
3. Researching audience preferences, interests, and behaviors online.
4. Content Creation and storytelling Skills:

• Writing for digital platforms, crafting engaging headlines, concise copy, and SEO-friendly content.
• Interviews and elicitation of information
• Graphic design principles for creating visually appealing images.
• Video production techniques, including filming, editing, and optimizing for different platforms.
• Audio production skills.

5. Understanding SEO fundamentals and how it applies to digital content, Keyword research techniques and tools.
6. Social Media Marketing:

• Leveraging social media platforms for content distribution and audience engagement.
• Creating shareable content and optimizing posts for each platform.
• Community management and engagement strategies (Handling criticism and attacks).

7. Influencer marketing strategies for collaborating with influencers to promote content.
8. Utilizing analytics tools to track content performance.
9. Legal and Ethical Considerations – Cybersecurity

• Understanding copyright laws, fair use, and intellectual property rights in digital content creation.
• Privacy regulations, and data protection best practices.
• Ethical considerations in online content creation and promotion.

10. Hands-on Projects and Case Studies, Practical exercises, and projects to apply learning in real-world scenarios, analyzing case studies of successful digital content campaigns for inspiration and learning.
11. Communication and personality-building skills to strengthen the presence on digital platforms.

Training Delivery:

The training should be delivered through a combination of workshops, presentations, practical exercises, and case studies. It should be interactive and tailored to the skill level of participants.

Training Duration: The total duration of the training program should be 75 hours.

Training Location: The training will be conducted in Jerusalem. However, virtual training options will also be considered.

Evaluation Criteria:

Proposals will be evaluated based on the following criteria:

• Experience and expertise in providing digital content creation training.
• Suitability of the proposed training curriculum to meet our objectives.
• Qualifications and experience of trainers.
• Availability to deliver the training between April – July \2024.

Submission Requirements:

Interested training providers are requested to submit the following documents:

• Work profile, including experience in providing similar training programs.
• Detailed training proposal outlining the curriculum.
• Profiles of trainers who will conduct the training.
• Quotation in Euro excluding VAT and clarifies the hourly training rate based on the training topics.

Quotation must be submitted via email to [email protected].

For inquiries please contact:

 Yasmin Attoun \ Youth Officer

Email: [email protected]