Digital Marketing for Palestinian SMEs

Terms of References (ToRs)

Activity title Digital Marketing for Palestinian SMEs

Project name Agri- Processing  Development in Palestine – Supporting SMEs and Entrepreneurs for Youth 

Implementing agency Small Enterprise Center (SEC)

Partner organization DROSOS FOUNDATION

Period of Performance 25-29 SEP,2022

Location West Bank

Expecting working days

5 - working day

2 days online training, 3 days online coaching

Number of SMEs & startups 5 

1.0 Background:

Small Enterprise Center (SEC) Association is a Palestinian non-profit organization that started in 2002 as a project within the framework of a former GIZ Private Sector Development Program. In 2008, SEC has been officially registered as an independent non-profit organization governed by the Palestinian Law of Charitable Associations and Community Organizations No.1 for the year 2000. Currently SEC is implementing phase-II of the project  “Agro-processing in Palestine -Supporting SMEs and Entrepreneurship for Youth” in partnership with DROSOS FOUNDATION. Under this project scope, SEC seeks assistance from external advisor to complement its team and supplement its resources and expertise. The range of potential advise for SMEs and startups (5 entities) includes: improve the technical and business capacity within the participating enterprises (SMEs and startups). To achieve this objective of increasing SMEs competitiveness, the project will work with  specialized consultant/s to extend to selected businesses a wide range of services: accessing SMEs digital market capacity; designing and delivering training in digital marketing ; creating and develop individual digital marketing plans for each SME; supporting each SMEs in implementing the digital marketing plans. Building the capacity of SMEs and startups in digital marketing is considered as a necessary step to enhance their competitiveness in the local and regional markets.

2.0 Purpose

This assignment aims to support startups and SMEs with high growth potential by providing them with a tailored support to increase their sales in the local market , through digital sales & marketing activities.

3.0 Scope of Work

Therefore, SEC and DROSOS FOUCNDATION are seeking offers from suitably qualified resource person/s to assist selected SMEs and startups to build their capacity in digital marketing.

The activity is dedicated towards working with SEC selected SMEs and startups under the Project- phase II, while efforts should be directed towards creating new sales, business and digital sales activities.

The consultant/s responsibility is to assess, design, manage, execute, monitor and report on the below activities to SEC:

Review the potential participating companies profile in the training

Design and implement tailored training course in digital marketing

Support SMEs to create content to be announced through electronic advertisement

Provide feedback for SMEs on the posts advertised on the social media.

4.0 Expertise required

A reputable and solid experience in digital marketing, specifically in the Agri-business sector..

Excellent understanding of digital marketing concepts and best practices.

Solid knowledge of web analytics tools.

Excellent experience in graphic design

5.0 Deliverables:

The contract will be signed between SEC and expert(s). The followings are the expected deliverables from the expert/s:

An exit technical report that includes the followings:

Develop an activity plan including the methodology and approach for each activity

Develop a training concept based on the revised profile of the SMEs and startups

Deliver a training course and coaching in digital marketing

Deliver individual coaching sessions based on the identified needs, and report on coaching for each SME and start up including all interventions and services provided

Receive a written approval from each SME and start up that they are satisfied of the consultancy

Develop a final narrative report (English language)

5.0 Qualifications and Work Experience of the Expert

It is expected that the expert that will develop the product development shall provide the following expertise:

At least a Bachelor degree in a related discipline

At least 3 years of experience in providing such services to beneficiaries

Provide list of references for similar assignments

LinkedIn profile link if exists

6.0 Logistic Support for The Expert by SEC

 SEC will provide information, and documents on participating SMEs and startups. The expert will be responsible for covering the transportation costs, coordinating with SMEs & startups, paid promotion advertisement on Facebook and other social media , other costs might occur due to the assignment.

7.0 Deadlines for Submitting CVs and Technical and Financial Offers

The deadline for submitting CVs, and Technical and Financial offers by latest Sep. 19, 2022 at 16:00 PM.

Kindly send the offers to SEC email:  [email protected]