Digital Marketing for Palestinian SMEs
Terms of References (ToRs)
Activity title Digital Marketing for Palestinian SMEs
Project name Agri- Processing Development in Palestine – Supporting SMEs and Entrepreneurs for Youth
Implementing agency SEC
Partner organization DROSOS FOUNDATION
Period of Performance January, 2020-Aprail, 2021
Location West Bank
Expecting working days 35 - working day
Number of SMEs & startups 16
1.0 Background:
Small Enterprise Center (SEC) Association is a Palestinian non-profit organization that started in 2002 as a project within the framework of a former GIZ Private Sector Development Program. In 2008, SEC has been officially registered as an independent non-profit organization governed by the Palestinian Law of Charitable Associations and Community Organizations No.1 for the year 2000. SEC began with an office in Ramallah and has grown to be a leading national organization serving Palestinian Micro, Small and Medium Enterprises (MSME) and social enterprises (including cooperatives). Currently SEC is implementing phase-II of the project “Agro-processing in Palestine -Supporting SMEs and Entrepreneurship for Youth” in partnership with DROSOS FOUNDATION. Under this project scope, SEC seeks assistance from external advisor to complement its team and supplement its resources and expertise. The range of potential advise for SMEs and startups (17 entities) includes: improve the technical and business capacity within the participating enterprises (SMEs and startups). To achieve this objective of increasing SMEs competitiveness, the project will work with specialized consultant/s to extend to selected businesses a wide range of services: assessing SMEs digital market capacity; designing and delivering training in digital marketing; creating and develop individual digital marketing plans for each SME; supporting each SMEs in implementing the digital marketing plans. Building the capacity of SMEs and startups in digital marketing is considered as a necessary step to enhance their competitiveness in the local and regional markets. .
2.0 Purpose
This assignment aims to support SMEs and startups with high growth potential by providing them with a tailored support package that focus on creating new sales, through digital sales & marketing activities.
3.0 Scope of Work
Therefore, SEC and DROSOS FOUCNDATION are seeking offers from suitably qualified resource person/s to assist selected SMEs and startups to build their capacity in digital marketing.
The activity is dedicated towards working with SEC and selected SMEs and startups under the Project- phase II, while efforts should be directed towards creating new sales, business and digital sales activities.
The consultant/s responsibility is to assess, design, manage, execute, monitor and report on the below activities to SEC:
- Assess the needs and expectation of each SME and startups with regard to digital marketing
- Deliver online training course for both SMEs and startups in digital marketing
- Develop a customize digital marketing strategy for SME and startup
- Creating content customized for each SME and startup while meeting the SMEs and startup brand image.
- Manage social media campaigns to Promote the SMEs products through electronic advertisement to target other companies. The paid social media advertisement will be financed by the SEC. The planned social media campaigns for each SME and startup will be defined/agreed in their digital marketing plan in close partnership with the project staff from SEC.
- Plan and excel all digital marketing including social media advertisement relevant to conditions of each firm (target audiences, geography, segments …etc.).
4.0 Expertise required
- A reputable and solid experience in digital marketing, specifically in the Agri-business sector..
- Excellent understanding of digital marketing concepts and best practices.
- Experience with targeting and selecting potential audience and customers
- Excellent experience in graphic design to support SMEs and startups to develop
- Advance social media knowledge
- Paid social media advertising expertise
5.0 Deliverables:
The contract will be signed between SEC and expert(s). The followings are the expected deliverables from the expert/s:
An exit technical report that include the followings:
- Develop an activity plan including the methodology and approach for each activity
- A brief summary of the work done throughout the assignment
- Develop a rapid assessment report for SME and start up, including main key issues that are needed to be solved
- Deliver two-day online a training course in digital marketing topics
- Digital marketing plan for each SME and startup. in case the SME have its own digital marketing plan, the expert shall review them and provide advices
- Create content, outcomes and results of each digital marketing plan activities implemented for each SME and startup to be reported
- A summary report for the achievements of the social media campaign managed by the expert and the company
- Develop a final narrative report (English language)
5.0 Qualifications and Work Experience of the Expert
It is expected that the expert that will develop the product development shall provide the following expertise:
- At least an academic degree in BA, graphic design, marketing, digital marketing, or a related discipline
- At least 4 year working experience in digital marketing or related fields
- At least 3 years of experience in providing such services to SMEs
- Provide list of references for similar assignments.
6.0 Logistic Support for The Expert by SEC
SEC will provide information, and documents on participating SMEs and startups. The expert will be responsible for covering the transportation costs, coordinating with SMEs & startups, design promotion advertisement on Facebook and other social media, other costs might occur due to the assignment.
7.0 Deadlines for Submitting CVs and Technical and Financial Offers
The deadline for submitting CVs, and Technical and Financial offers by latest Dec. 31, 2020 at 16:00 PM.
Kindly send the offers to SEC email: [email protected]
