Request for Proposal- Call for consultance

RFQ# PTC-035-08-2020

CONSULTANCY ASSIGNMENT - Individual 

TRAINING IN DIGITAL MARKETING.

Background 

Palestine Trade CENTER (PalTrade)

PalTrade was established in 1998, as a non-profit development organization, which was mandated as the Palestinian National Trade Promotion Organization.  Recently, PalTrade has evolved into an export development organization with a mission to lead the development and sustainable increase of Palestinian exports as a driving force for sustainable national economic growth; and has been instrumental in leading the way to establish a National Export Strategy. PalTrade provides a wide range of support in the areas of export development and market intelligence, export promotion, and export policy and advocacy.  

Project overview

Cowater international is implementing a project "Generating Revenue Opportunities for Women and female Youth in the West Bank -GROW". The project responds directly to the development needs and challenges facing women and female youth entrepreneurs in the West Bank, with a particular focus on selected agro-food processing value chains. The project will focus on three inter-related intermediate outcomes: i) reduced barriers to entrepreneurship faced by women; ii) enhanced opportunities for women entrepreneurs to successfully establish and/or grow sustainable businesses; and, iii) enhanced opportunities for female entrepreneurs, particularly female youth, to support the adoption of renewable energy the targeted value chains.

Scope of Work 

One day training on Zoom for 25-30 women, this training will cover Google Ads and social media channels (i.e. Facebook and Instagram and LinkedIn), also this training will focus on how to use Mailchimp as an email service provider. this tender is open for only individuals. 

Objective

At the end of this program, the audience will be able to: 

• Understanding of Inbound Marketing Methodology
• Retargeting clients on Google Ads and Social Media Platforms (i.e. Landing pages, Facebook and Instagram)
• Using of Google Audience Manager for targeting customized audience
• Using Google Retargeting Ads.
• Using of Facebook Pixel ID For retargeting
• Using Facebook & Instagram accounts to reach more audience for B2B and B2C
• Design Special landing pages to lead traffic of potential clients and make them convert to local/international customers. 
• Ability to read online statistics and do data analysis to build future online campaigns using Google Analytics 
• Ability to understand the general mistakes on representing online businesses/organizations and how to fix them

DURATION, TIMELINE 

The commencement date of this assignment is expected to be on September,6th, 2020, six hours online training, two sessions, second session date will be determine based on the first progress in the session.

DELIVERABLES

• Six hours online training recorder via Zoom
• Share a copy of training material with PalTrade (must be in Arabic) in advance before the training.
• Final report after training about the progress of the trainees include the recorder video for the training

General terms and Conditions 

1. Technical and financial offers should be received by hand  two sealed separated envelopes one for the technical including the RFP documents signed and stamped and one for the financial offer and both  titled with RFP # PTC-035-08-2020 before 02:00 PM Palestine time on Sep 01, 2020  to PalTrade office in Ramallah- Bireh- Mall of Palestine 2  Bldg. 5th floor.

• The winner will bear the cost of the Ad. 

1. Prices should be submitted in US dollars including VAT
2. Payments are subject to the Palestinian taxation law.
3. PalTrade will award the assignments to the consultant who technical offer will be most responsive to requests technical requirement; the final evaluation will be based on both technical and financial criteria as the below table.
4. PalTrade will cover the payments based on the deliverables and time frame for the assignment, and only if the deliverable has been approved by the beneficiary and the project manager 
5. Passing scores for technical is 55/70

1. For more inquiries contact us in written email at [email protected] .
2. PalTrade has the right to cancel or reissue the RFP for unforeseen circumstances.