Date: 05.02.2025
Dear Messer’s,
Greetings from REFORM Association
Invitation to Tender:
Advertisement Company to implement Awareness Campaign on IP TV
About REFORM:
The Palestinian Association for Empowerment and Local Development – REFORM is a Palestinian NGO that works in the fields of empowerment, local development, and social transformation. Seeking to promote inclusion and social solidarity in Palestine through empowering marginalized hard-to-reach groups, and structural reform. REFORM aims to enhance the social and political participation of marginalized hard- to-reach groups and community activism, to facilitate equal access to public utilities through strengthening the capabilities of young and women, and to provide a reliable database for the political and administrative decision makers in Palestine.
REFORM is looking for an Advertisement Company to implement Awareness Campaign on IP TV.
Interested candidates should submit their offers latest by Monday, 10.02.2025, 03:00 PM.
For more details, kindly check the enclosed TORs.
Specifications:
The company must be licensed by the Palestinian Authority and have official registration papers.
The company must be specialized in providing advertisement services.
The company must have cooperations with internet companies (IP TV Service) to broadcast the awareness campaign to as many homes and targeted areas in the West Bank and Gaza Strip as possible.
The company should provide us with the number of subscribes from different platforms to ensure that the campaign reaches a wide audience.
The company must provide the ability to broadcast in high quality (HD) with support for interactive options (such as links or interactive messages).
It is preferred that the company has previously worked with organizations on similar campaigns to ensure quality implementation.
Scope of work:
Broadcasting and disseminating awareness messages about the Importance of Alternative Means of Resolving Disputes through IP television.
The number of advertisements will be estimated between 3-5 per day for one week with the ability to broadcast for more than one week.
Prepare a comprehensive broadcasting plan, including the distribution of the awareness content throughout the week, with a focus on the most-watched time periods.
Develop and design various messages either written, audible or visual.
The unit of measurement should be specified in terms of time (message duration, type of message (infographic, poster or video), frequency per day, or throughout the week).
The company will lead the campaign, develop designs and content with REFORM team, networking with internet companies to broadcast the advertisements, implementing the campaign and submit the implementation report to REFORM.
Ensure the quality and continuity of the broadcast without interruptions or technical issues that would affect the delivery of the awareness messages to the audience.
The ability to schedule advertisements and awareness videos during peak times and the most viewed occasions, particularly international football matches.
Enable interaction with the audience if the feature for responses or links to additional sources about the campaign topic is available.
Provide technical support throughout the campaign to ensure its successful implementation.
Coordinating with the REFORM Association on the form and quality of advertisements that will be broadcast.
Provide performance reports that detail the number of views and the level of interaction with the campaign content.
Notes:
Winning vendor will cover advertisement fees.
The Applicants must register on our procurement system E-connect using this link: REFORM: (econnect.ps ), and attached copy of the registration form with the offer.
REFORM has the right to request the necessary clarifications.
REFORM has the right to cancel or postpone the tender at any time.
REFORM will review the offers for the advertisement campaigns and they have the right to choose the best offers between them and has the ability to select more than one advertisement company according to the number of interactive TV subscriptions and well- known platform.
Offers will be accepted from advertising companies (must specify the name of the companies that will be used to post on).
Interested candidates should submit technical and financial offers in separated stamped and/ or signed latest by Monday, 10.02.2025, 3:00 PM at REFORM’s office in Ramallah, Al-Masyoun, Al-Tirawi Building, 2nd floor, Telephone 022966646.
The Technical Proposal must be submitted separately in a sealed envelope including the following:
Evaluation criteria:
Technical Offer 70%
1. Company Profile- Audience reach. 10%
2. The company must be licensed by the Palestinian Authority and have official registration papers. 10%
3. Developing and Broadcasting plan and time frame in terms of time (message duration, type of message (infographic, poster or video), frequency per day, or throughout the week). 30%
4. The number of advertisements and followers provided. 10%
5. The number of subscribers for each platform. 10%
Financial Offer:
The financial offer in ILS Excluding vat per advertisement for all platforms and must submitted with valid deduction at source. 30%
Financial offers must be submitted in ILS Excluding VAT, with valid deduction at source certificate is required, or else 10% of the total payment will be deducted as VAT. The financial offer should be for each advertisement for (3-5) times per day, for one week, with ability to advertise for more than one week.
For more information, please do not hesitate to contact us on: Telefax: 02-2966645 or Email: [email protected]
Location
Ramallah
Deadline
10, Feb
