Influencer Endorsement and Engagement with Y+

Request for Proposal

                             Influencer Endorsement and Engagement with Y+ .

Request for Proposal: RFP no. PV-JYAC-SER-07    ENI/2018/397-552 - subsidy funds

Assignment Duration: 10 December 2021 – 31 October 2022 

Implementing organization: YPlus, in cooperation with Palestinian Vision Organization (Palvision)

Application deadline: Wednesday 08.12.2021.

INTRODUCTION AND BACKGROUND:

YPlus (Y+) is a digital storytelling platform that shares the personal and unique stories of young Palestinians with the world. While our stories focus on Jerusalem, we cover Ramallah, Nazareth, and wherever Palestinians live and strive to make a better future. Y+ works with media specialists and Palestinian youth to make their own stories seen and heard by producing videos and digitalized content on Facebook, Instagram, YouTube, and Twitter as well as on our website to reach national, regional, and international audiences.  

Y+ is looking for an influencer representative, marketing agency, or a service influencer marketing agency (hereinafter referred to as the “Consultant”) to identify and select a group of 35 influential personalities and opinion shapers, both local and international, who work in purposeful fields. That is - politicians, socialists, economists, artists, and the like. The mandate of these influencers will be to promote the work and produced content of Y+ based on an agreed-upon time-bound activity plan that would include, among other elements: 

• Type of Y+ visual productions to be shared by the identified influencers/opinion shapers.
• Frequency of interventions/endorsement by these influencers. 
• Topics of Y+ upcoming campaigns and associated advocacy activities for identified              influencers to take part in. 
• Number of posts to be shared and/or endorsed by the selected influencers. 
• Topics to cover by those selected influencers with an attempt to advocating for Palestinian basic human rights in consistency with Y+ thematic productions.

Interested candidates may request the RFP and the Terms of Reference (ToR) by directing your request by e-mail to [email protected]  and [email protected] titled Influencer endorsement and engagement with Y+.