Al’Ard Company for Agricultural Products in cooperation with Cowater International, acting for the Trade Facilitation and Customs Support Programme (Tasdeer), is soliciting proposals from eligible and responsible firms develop the Marketing content & Digital marketing campaign.

Al’Ard Company for Agricultural Products was established in 2008 and is now a leading Palestinian company for processing and exporting Palestinian agricultural products.

The company’s focuses on producing and distributing premium Palestinian products covering extra virgin olive oil, Zaatar (thyme), freekeh, dried Sage, Dates, olive oil Soap and Tahini. The company has the largest storage facility of olive oil in Palestine with a total capacity of over 1,100 tons.

AL’ARD sources agricultural products locally from a network of farmers and producers and is currently adopting a social scheme “Palestine fertile land” that has a coalition of 15 cooperatives to encourage fair trade and organic practices in Palestine and to establish sustainable markets for farming communities.

In line with its export growth plan Al’Ard company is expanding its operation in the EU market through in market presence, recently the company established a fulfilment hub in Germany to serve the market therefore the AL’ARD with Tasdeer support will develop and implement a Marketing content & Digital marketing campaign to support the exports growth plan market activities in order to expanding sales and generating new leads for the company.  

Objectives of this assignment:

Al’Ard Company for Agricultural Products with the support of Tasdeer program will contract an external consultant or consultancy firm (Marketing content & Digital marketing campaign Development) to achieve the following objectives:

• Developing the marketing content.
• Developing and implement digital marketing campaign for Al’Ard company targeting EU market using different platforms.
• Budget optimization over the different social media platforms.

Attached: Tender Docs.