REQUEST FOR CONSULTANCY,Multi-channel Awareness Raising Camp...

REQUEST FOR CONSULTANCY

Terms of Reference

Multi-channel Awareness Raising Campaign

ActionAid Palestine

July 2022

Working title: Multi-channel Awareness Raising Campaign

BACKGROUND INFORMATION
ActionAid Palestine (AAP), through funding from the Italian Agency for Development Cooperation, and in cooperation with ActionAid Italy and Volontariato Internazionale Per Lo Sviluppo (VIS), is implementing a three-year project entitled: “START YOUR BUSINESS” Project in Hebron and Bethlehem governorates.

The overall objective for this project is to “Contribute to durable, inclusive and sustainable economic growth, full employment and decent work for all (SDG 8) in Palestine with a particular focus on the socio-economic development of disadvantaged youth and vulnerable women.”

As part of the SYB project activities, in 2022, ActionAid will strengthen the focus of this campaign to include awareness raising program for young women on the digital divide and the gap between demographics and regions that have access to modern information and communications technology and those that do not have or have a restricted access aiming economic and social development. In year 3 of SYB, ActionAid is taking this campaign to address challenges facing those women in the regards to digital divides that will affect the economic factors and upgrade.

PURPOSE & RATIONALE
ActionAid is now considering the selection of a professional and qualified expert consultant/ firm to be responsible for the overall awareness raising campaigning to challenge the discrimination of women in regard to digital divide.

The campaign will seek to meet the following aspects:

Develop guidelines for organizing the campaigns
Design the requirements for the agenda of the radio talk-shows and TV episodes.
Develop basic benchmarking requirements that will ensure the effective organization of these campaigns and the participation of impactful stakeholders.
Lead the campaigning actions through the design of content materials for the social media.

REPORTING REQUIREMENTS
The consultant is expected to deliver a mid-term and a final report that correspond to the specific tasks undertaken as part of the consultancy process. The consultant is required to design a reporting template that captures the activities conducted, the progress performed and the reach of all deliverables. 

The report should reflect quantitative and qualitative information and should be written clearly in an easily understandable language, and conclusions should be clear, logical, defensible and reflect clearly from consultations with stakeholders.

METHODOLOGY/Duties
The consultant will be responsible for implementing the requested tasks to ensure that the required deliverables are produced and submitted to ActionAid Palestine.

The consultant is expected to prepare and plan the complete process of delivering the campaign after having a kick-off meeting with ActionAid team to discuss and agree on key aspects related to the objective, scope, timetable, deliverables, responsibilities. Regular meetings will be conducted to follow up on the progress and to address any challenges or obstacles that the consultant might face. And thus, feedback with the team members for approvals will be conducted

The consultant will be responsible for providing the following duties:

No.

Media Material

Task Description & Technical Specs

Timeframe

1

Kick-off and launching of the campaign on social and local media

Launching specifications:

-        Design logo, slogan and hashtag for the campaign

-        Short brief to the audience and target group regarding the campaign

-        Introduce the awareness raising campaign and its objective and impact  

1 – 2 weeks

2

Organization of 3 radio talk-shows

The radio talk-shows of 3 episodes will address the importance of building the capacity of women in digital skills.

The radio talk show will engage women who are challenged by digital gaps and its impact on them.    

The talk-show specifications:

-        live broadcast of the 3 episodes.  

-        The talk show language is Arabic. 

-        Duration of each episode is 60 minutes. 

-        The episodes shall be broadcasted on one local radio stations. 

-        Host radio station should broadcast across the WB with high number of audiences. 

-        The proposed radio station should have online streaming via the radio station social media network.

-        Possible episode replay

3 weeks

3

Organization of 3 radio spots

The radio spot specifications:

-        3 radio spots in the morning and in the afternoon

-        To be repeated for a complete week

2 weeks

4

Billboard

Billboard specification:

-        Including design

-        Good location

-        Width: around 11 Meters

-        Hight: around 6 Meters

-        Both sides

2 weeks

SCHEDULE
The campaign shall be conducted between September 2022 to November 2022. Specific level of effort for the consultant will be based on the agreed workplan that will be finalized with the contract.

QUALIFICATIONS OF CONSULTANT/s
At least a bachelor’s degree in communication, public relations, marketing or any relevant fields. A master’s degree is a plus.
A well-rounded sufficient team of experts to include client servicing, graphic and multimedia designers, community managers, copywriters, social care agents, and advertising.
Professional experienced in designing similar consultancies, social media management and planning and various campaign building.
Proven experience organizing and managing large scale public event.
At least five years practical experience in supervising, leading and managing campaigns and workshops.
Excellent communication and facilitation skills.
Wide relationships with private sector.

APPLICATION PROCESS
 Consultants/firms that meet the requirements should submit expression of interest, which should include the following:

Cover letter including the consultant’s/firm’s suitability for the assignment and current contact information
profiles and/or CVs of the team
At least 2 recommendation letters from former clients that testify the applicant/s experience and performance in conducting projects reviews/evaluations.
Include 2 samples of previous research work
Technical offer; respond to the call for consultancy TOR, showing the consultant/s understanding of the assignment and how this can be taken forward.
Financial offer; detailed budget breakdown based on expected daily rates in USD and initial work plan.
Prerequisites for accepting Consultants Financial offer:

Prices must be VAT exempted. Otherwise 5% income tax deduction from the total cost for local individuals who are not registered at official quarters.
Prices must be in US Dollars valid for 30 days from the closing date of proposal submission.
Prices must include all expenses related to this consultancy e.g. travel, stationary, per diems…etc
Official registered applicants must submit a valid deduction from source certificate along with the offer.
All offers must be submitted to [email protected] no later than the 15th of July 2022 at 3:00 PM.  Please indicated this in the mail subject [SYB awareness raising campaign].

ActionAid Palestine is keen to provide equal opportunities for all. The consultants/firms will be selected according to the above qualifications, and only awarded applicant will be contacted.

ActionAid offers equal opportunities for all. ActionAid Palestine is committed to SHEA (Sexual Harassment, Exploitation and Abuse) and safeguarding overarching principles.