Scope of the assignment:

AWS is working to introduce a new product line to the EU market; Tahini in squeeze bottles with three different flavours. AWS need to launch and promote the new product through designing and implementing a social media campaign targeting Germany, France, and Ireland. AWS will contract with marketing firm to design the social media campaign and implement it. The service provider shall work closely with AWS team to get all information needed to design the campaign, its theme, and content and to implement it. 

To achieve this, the service provider shall work on the following tasks: 

• Task 1: Kick-off meeting between AWS and the Service Provider.
• Task 2: Design and implementation of the social media campaign based on the requirements in ANNEX 2. 
  • The service provider should consider budget optimization in planning, designing, and implementing the campaign. The campaign shall be designed to achieve maximum results possible with the budget specified in ANNEX 2. 
  • Moreover, the service provider shall suggest the most appropriate advertisement types and quantities that can be developed within the available budget. For example, the technical offer should specify if promotional videos would be developed, quantity of the Ads. …etc. 
• Task 3: Communications and meetings: Bi-weekly virtual meetings between AWS and the service provider for progress updates and immediate feedback. A final de-briefing meeting between AWS and the Service Provider upon assignment completion. 
• Task 4: Drafting and submitting of assignment Final Report presenting results of the campaign and recommendations for future marketing activities.

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