Communications Manager

الوصف الوظيفي

Business Alliance HR is recruiting a Communications Manager for a leading real estate company, located in Ramallah, Palestine.

Essential Duties and Responsibilities:

Branding:

Develop and implement creative marketing strategies and product branding development including tagline and slogan development designed to generate leads and drive sales.
Formulate and write Arabic ad copy, PR copy, and general marketing copy.
Overall responsibility for brand management and corporate identity.
Develop a deep understanding of industry trends and client needs.
Create and manage an active media contact list of local, regional, and international media platforms including both written and digital.

Content Development:

Create, manage and implement English & Arabic social media and website content, in addition to any other online or offline platforms.
Collaborate with the IT and marketing team to create landing pages and optimize the user experience.
Work closely with graphic designers on the visual presentation of marketing products and assisting with new product launches.
Maintain an inventory of available content, in Arabic and English, and ensure all materials accurately reflect the company's brand, product, and customers.
Maintain an active program of field visits to project sites to ensure that images and videos are updated on a regular basis.

MEAL (Monitoring, evaluation, accountability, and learning) and analysis of results:

Analyze digital metrics using Google Analytics and other platforms.
Provide SEO analysis and recommendations about elements & structure of websites and web pages.
Ensure accuracy & consistency of content with brand guidelines using SEO techniques.
Responsible for all aspects of content development and upgrading it based on the customer engagement statistics provided by the marketing team.
Collaborate with social media influencers to promote the company's products.

متطلبات الوظيفة

Special Requirements & Skills:

Experienced in strategic marketing and communications branding, and product development of creative content including narrative and visuals.
Proven ability to identify strategic marketing opportunities and deliver effective strategies to generate results.
Skilled in direct response marketing with the ability to craft integrated marketing strategies across all channels, including website, printed communications, online communications, radio, and direct mail.
Ability to manage multiple projects and competing priorities to deliver results on time and under budget.
Excellent organizational skills, with an ability to prioritize and delegate.
Excellent leadership and team management skills.
Analytical mind and problem-solving skills, critical thinking.
Strong verbal and written communication skills.
Excellent time management skills including multiple projects and competing deadlines.
Excellent interpersonal, negotiation, and conflict resolution skills.
Ability to act with integrity, professionalism, and confidentiality.
Excellent awareness of technology standards and emerging trends.