Consultancy - Social Media Campaigning Training

Consultancy to deliver an social media campaigning training for EWASH in the OPT

Background
The Emergency Water Sanitation and Hygiene (EWASH) group, established in 2002, brings together 28 leading humanitarian organizations working in the water and sanitation sector in the Occupied Palestinian Territory (OPT), including local and international NGOs and UN agencies. As the overall situation in the WASH sector continues to deteriorate, with Palestinians systematically being denied access to their fair and equitable share of water resources and adequate sanitation, the need was felt for a collective approach to sector advocacy in view of achieving long-term solutions to what is in its core a political problem.

The Advocacy Task Force (ATF) was formed in 2009 to coordinate messaging among EWASH members and conduct strategic advocacy and campaigning at the local, national and international levels.

Advocacy plays a great role in achieving Palestinian rights to water in OPT. EWASH members are becoming more involved in advocacy in their own capacity and through ATF. In order to make their advocacy stronger and in order to build their capacity to support ATF in various advocacy activities, the EWASH ATF intends to hire a consultant/consultant team to conduct a social media campaigning training for its members in March 2015.

Purpose:
The objective of this training is to build the capacity of EWASH members in the following areas:

-How to build a successful social media campaign: planning steps;
-Social media tools for advocacy;

How to design messages for social media;
-What products can be used to convey these messages? How to develop them?
-From general public to opinion formers and decision makers: how to make the link through social media;
-How to evaluate the success of your social media campaign;
-Put the teaching into practice by having participants design (or start to design) a WASH-related social media campaign for the occasion of World Water Day (March 22, 2016).

Description of tasks: The trainers are expected to:

-Prepare an agenda for and deliver a 2-day training to around 15 participants in both Gaza and in the West Bank, covering the topics outlined above. The training is expected to be given in English.
-Prepare all training material (PowerPoint presentation, capacity assessment, pre and post assessment, handouts, etc.) for the participants

Time Frame and location

The training will be conducted in March 2015, with two days of training foreseen in Gaza and two days of training foreseen in the West Bank.

Note: The trainers are expected to provide the training in both Gaza and in the West Bank. Therefore they should be able to travel to both areas.

Qualifications

EWASH is looking for a national or international consultant/consultant team with the following qualifications:
-At least 10 years of proven professional experience in social media campaigning (Facebook, Twitter, etc) and advocacy;
-Substantial experience in the design and delivery of social media campaigning/advocacy training;
-Good knowledge of the context in the OPT and Israel;
-Strong knowledge of international human rights and accountability mechanisms;
-Excellent facilitation skills;
-Fluency in English.

How to Apply:

Qualified candidates are requested to draft a proposal outlining previous experience in conducting social media campaigning and advocacy trainings, CV and budget (including day fee and expenses) to

[email protected]

by no later than 15 January 2015.

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