Digital Marketing Specialist

الوصف الوظيفي

Union Construction and Investment (UCI) is one of the largest real-estate development and investment companies in Palestine. Established in 2005, UCI has changed the culture of Palestine’s residential and commercial development. UCI’s projects include TABO (www.TABO.ps), Masyoun Gardens (www.masyoungardens.ps) and MENA Geothermal (www.menageothermal.com)
and is now offering an outstanding opportunity for a Digital Marketing Specialist. This is a remote working opportunity.

Job Description:

The Digital Marketing Specialist's (DMS) main purpose is to lead UCI’s English digital marketing campaigns. The DMS must use traction techniques to drive website traffic, generate leads, and increase the overall regional and international public awareness of UCI’s projects. The DMS must also plan, develop and analyze web campaigns.

Duties and Responsibilities:

-Research, plan, develop and execute campaigns and strategy through online channels and social media.
-Plan, execute, and measure experiments and conversion tests.
-Manage and implement English Social Media content and strategy.
-Collaborate with internal teams to create landing pages and optimize user experience.
-Write blog posts and press releases in English .
-Analysis of digital metrics using Google Analytics and other platforms.
-Establish tactics on how to improve content delivery for each media channel.
-Provide SEO analysis and recommendations about elements & structure of websites and web page.
-Ensure accuracy & consistency of content with brand guidelines using SEO techniques.

Required Skills:

-Immersed in social media and electronic communications (Facebook, Twitter, Flickr, YouTube, Pinterest, etc.).
-High experience with multiple digital media channels and traction technique .
-Exception writing skills in English.
-Excellent interpersonal, communication, and organizational skills.
-emonstrate ability to work in a team environment and under pressure.
-Highly creative and resourceful with excellent research skills.
-Expert knowledge of Google and Bing Webmaster tools.
-Excellent knowledge of SEO and UX best practices.
-Ready to travel on occasion to fulfill job duties.
-3 to 5 years of digital marketing experience.
-Bachelor Degree in Marketing or Digital Media preferred.