Marketing Consultant

Ref. (TOR#7)

Terms of Reference

Hospitality Clusters Modules Hotel Marketing Cluster

Introduction

Bethlehem University The Institute for Community Partnership (ICP) has received a grant from the Quality Improvement Fund (QIF) - Education to Work Transition Project - Ministry of Education and Higher Education and funded by the World Bank for the project entitled: Employability Through Competency-Based Learning in the Tourism and Hospitality Sector in Palestine. This project aims to Improving the quality of the educational programs offered by Institute of Hotel Management and Tourism (IHMT) and the Institute for Community Partnership (ICP) at Bethlehem University (BU) through setting up a market-driven process to strengthen career-education linkages and to be relevant to the availability of jobs in the local market, in collaboration and partnership with PADICO HOLDING and Jerusalem Development and Investment Ltd. (JEDICO) to ensure the relevance of the educational programs to demands of the Hospitality and Tourism Sector (HTS) . Accordingly Bethlehem University The Institute for Community Partnership (ICP) seeks the selection and employment of a consultant to develop Hotel Marketing Cluster Training Package.

Assignment Objective

Bethlehem University The Institute for Community Partnership (ICP) is now considering the selection of a professional and qualified expert consultant to be part of the consultation team, who will reconfigure the content from current ICP and IHMT curriculum into modules that focus on practical acquisition, practice and mastery an underpinning of a conceptual and theoretical framework. The targeted cluster is Hotel Marketing.

Main Tasks and Responsibilities

The Consultant will be responsible for the following tasks:

Stage 1: Developing or tailor-make training program 30 contact hours
-Develop Training package for Marketing cluster (30 contact hours) after reviewing the current ICP and IHMT curriculum. The training will target beneficiaries from the hotel industry; Participants will receive diploma certificates upon finishing the course.
-Ensure original preparation of all training package components including setting objectives, preparation of content, exercises and activities, and assessment tools.
-Modify the training package as per the suggestions of ICP director.
-Prepare cases and exercises necessary for the training.
-Prepare training manual for future trainers who may deliver the training.
-Modify the training package after the training delivery based on the beneficiaries and trainees feedback (if needed).

Stage 2: Conduct a training course TOT of 30 contact hours to minimum of 15 beneficiary from the private sector. The participants of the TOT should be able to conduct training courses to the target groups using the developed training material.
-Conduct a training course TOT of 30 contact hours to minimum
-Management curriculum course evaluation with the participation of trainees and Project Coordinator (after first training delivery).
-Evaluation for the training participants after the training delivery.
-Final training evaluation report including the training material if any soft and hard copies, obstacles met, lessons learned, and conclusions and recommendation for future trainings and workshops (after first training delivery).

Deliverables:

-TOT manual 30 contact hours for Marketing cluster.
-30 contact hours of soft skills TOT delivered to minimum of 15 beneficiary.
-Cases and exercises necessary for the training
-Final report including evaluation for all participants and recommendations.

Essential Required Qualifications:

-BA or higher in Business Administration, marketing, Hotel Management or related fields.
-Minimum of 4 years of experience in the field of Marketing.
-At least 2 similar assignments development delivered in the past years.
-Good communication and writing skills in both Arabic and English Languages.

لتصلك اخر برامج التشغيل والوظائف في الضفة الغربية على جوالك وبدون رسوم  ارسل حرف  ض  للرقم 37953

Timeframe:

-Six Weeks to deliver the final training package, cases and exercises and teaching manuals.
-Five Weeks to deliver Marketing training and all related deliverables.
-The consultant is expected to conduct an evaluation of the delivered training and trainees during the last week of the course delivery period.
-If needed the consultant shall update the package based on actual feedback received from the beneficiaries after the first course delivery.

Contract Type:

Lump Sum Contract.

Qualified candidates should submit their CV and cover letter to the following email address: [email protected] Kindly indicate the consultancy title in the subject line of the email. Only Short-listed candidates will be contacted. Deadline: 15 Nov 2015

جميع الحقوق محفوظة لموقع جوبس.