SEO PPC Specialist
Job Description: SEO PPC Specialist
JOB OVERVIEW
Company: An online Regional Company
Location: Ramallah,Palestine
Base Pay: Minimum $2500 and based on experience
Employee Type:Full-Time
Manage Others: No
Job Type: Search Engine Marketing, including Search Engine Optimization and Pay Per Click
Industries: All types
Responsibilities
The Search Engine Optimization/Pay-Per Click Specialist will work closely with the
Founder/President of the company. This person needs to be organized, understand business
drivers, and possess effective communication skills.
. This person will be responsible for implementing methods to improve the website organic
search rankings (SEO). This includes keyword research, analyzing website,
documenting SEO changes, and communicating changes to the CEO. In addition, the Search
Engine Specialist will develop and optimize every aspect of website’ pay-per-click campaigns.
This includes managing keyword research and bids, formulating and managing the PPC
budgets of the company, analyzing results, and reporting results to the the company’s CEO.
Essential Duties and Responsibilities:
-Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
-Analyze website and document changes required for SEO.
-Monitor, on an on-going basis, website’ SEO results and manage projects to ensure
continued high rankings.
-Provide ongoing support of all SEO initiatives including reporting, analysis and optimization
recommendations.
-Proactively make strategic PPC campaign recommendations.
-Utilize bid management tools and data modeling to maximize the effectiveness of PPC
campaigns.
-Monitor campaign results, analyze key metrics, and optimize click-through and conversion
rates.
-Optimize landing pages for search engine quality score.
-Serve as liaison with paid search engine contacts.
Job Requirements
-Minimum of 3 years of search engine optimization and pay-per click experience.
-Must have knowledge of Google Adwords.
-Ability to perform research, analyze websites, document changes, and make decisions
regarding optimization approach.
-Ability to compile and analyze search data and metrics and make decisions regarding
campaign direction.
-Ability to perform click through rate, conversion, spend and creative analysis to identify
growth/optimization opportunities.
-Excellent Microsoft Office skills.
-Minimum of an Associates degree; Bachelors preferred.
-Strong oral and written communication skills.
-Excellent analytical skills.
-Outstanding customer service skills.
-Ability to work independently and within a team environment.
-Strong independent decision-making, organizational, planning and problem-solving skills.
-Sales experience is preferred.
Contact
Qualified candidates only, please send resume to [email protected]
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