Social Media Specialist

الوصف الوظيفي

Job Description:

Pharmix is seeking a creative and driven Social Media Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and executing social media strategies across multiple platforms, creating engaging content, and analyzing performance data. This role will play a key part in enhancing Pharmix’s brand awareness, building community engagement, and driving sales through social media.

Responsibilities:

Develop and implement social media strategies across platforms, including Facebook, Instagram, LinkedIn, and other relevant channels
Create, schedule, and curate content (posts, stories, reels) aligned with Pharmix’s brand messaging and goals
Engage with the online community, responding to comments, messages, and customer inquiries in a timely and professional manner
Monitor and report on social media performance metrics, providing insights to improve future strategies
Stay informed on the latest social media trends, tools, and best practices, and adapt strategies as necessary
Work closely with the design and content teams to ensure brand consistency and quality across all platforms
Manage social media advertising campaigns, including planning, budget allocation, targeting, and performance analysis
Collaborate with influencers, brand ambassadors, and partners to expand Pharmix’s reach and engagement
Research and analyze competitors’ social media activities to maintain Pharmix’s competitive edge in the market

متطلبات الوظيفة

Requirements:

Proven experience as a Social Media Specialist or in a similar role, preferably within the healthcare, pharmaceutical, or skincare industry
Strong understanding of social media platforms, especially Instagram, Facebook, and LinkedIn
Creative skills in content creation, including writing, basic graphic design, and video editing
Excellent communication skills in Arabic and English, both written and verbal
Strong analytical skills and ability to make data-driven decisions
Ability to manage multiple tasks, meet deadlines, and work effectively in a fast-paced environment
Knowledge of social media advertising, including Facebook and Instagram ads
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience