Request for Proposal

BALADI ATYAB – BUY LOCAL CAMPAIGN

FILMING AND PRODUCTION OFCREATIVE SHORT VIDEOS USING LOCAL PRODUCST

RFP# PTC-023-05-2019

• Background

The Palestinian Trade Center (PalTrade), in partnership with the Oxfam implementing Baladi Atyab (buy local campaign). The campaign funded by different market development projects that support market development and governance system in the agricultural sector, particularly in the fruit and vegetable sector in the interest of small scale producers (SSPs) and sharecropping farming communities working in the West Bank and Gaza Strip, thus leading to a sustainable agricultural practice and a sustainable increase in their income levels.

This RFP comes under the projects, Developing Equitable Agricultural Production and Market Systems for Resilient Economic Development in the occupied Palestinian Territory funded by Sida- Swedish International Development Cooperation Agency and Improving Palestinian small  and Enhancing the long term profitability of small scale farmers and producers (AMENCA 3) funded by Australian Government and Trade (DFAT).

Baladi Atyab campaign aims at raising awareness of the quality and availability of Palestinian products in the Palestinian market and the need to influence the purchasing patterns of the Palestinian consumer to offer the option of purchasing the Palestinian product on other non-Palestinian products available in the Palestinian market. Which will result in a sustainable rise in income, which will help boost the profitability and productivity of SSP and cooperatives.

PURPOSE STATEMENT

Oxfam is working on a national buy local campaign jointly funded by different donors focusing on raising consumer awareness of local produce standards to change their buying habits and increase the demand for quality local produce in the Palestinian market.

The purpose of this Request for Proposal (RFP) is to solicit technical proposals from film and media production companies and event organizers describing their ability to produce seven short minutes videos (5 minutes for each video) about using local produce products to prepare food as awareness videos to promote Palestinian consumers to consume more local products, and to change the stereotype of the local product as a high-quality product and able to compete with imported products.   In addition. The short videos shall include prizes to winners who win quiz or contest to encourage them to buy local product. The prizes will be covered by the programme under Baladi Ahtyba campaign.

The above requested videos will be using as an entertainment media show that consists eight   episodes promoting for Palestinian local products, the show must be filmed in many different places for example manufactures farms, public celebration, cooperatives, universities or schools and with different guests to cook famous and innovative dishes in Palestine using local market products.

The video has to promote for local products through using certain types of local products as the main ingredients for the main dishes, with focus on the value chain targeted by Oxfam projects (grape, olive, dairy products, cucumber, potato, small ruminant and processed food)

Suggested name of the program: cook local products (طبخ بلدي أطيب)

The video should use innovative ways to raise public awareness and motivate them to use the local produce, it is essential to propose famous chef (celebrity), who has a high percentage of followers on social media, the chef should supervise the quality of the local products and urge public to consider local products as a first option in their purchasing decision.  This video will be used as a major marketing tool to promote Baladi Atyab campaign objective.

Download Full RFP: Balady Atyab media production RFP -final

Your proposals should be addressed and submitted to Palestine Trade Canter – Al Balou Street, Mall of Palestine Bldg. 5th floor in 2 separated financial and technical sealed envelopes no later than Thursday June 9, 2019 at 12:00 hours with subject RFQ # PTC-023-05-2019.