Market Research

الوصف

Within its initiative aiming at enhancing the quality and competitiveness of local products, the Center for Continuing Education (CCE) at Birzeit University is seeking a qualified firm for conducting a market research as per the following details:

Research segment: a non-eatable fast-moving commodity
Research questions: consumer behavior, quality attributes, market size and share, competition
Research geography: the West Bank
Research components:
Household survey
Retail survey
Market testing of the commodity with end users
Research deliverables and milestones:
Literature review including full findings of the PCBS relevant surveys
Sample size and sampling methodology for the households and retail components
Research tools for the households and retail components
Selection and training of the data collectors for the households and retail components
Data collection through in-person interviews with respondents (phone, online, and street interviews are not considered; the research should rely on households and POS visits). All ready questionnaires should be provided to CCE for verification and quality control.
Data control through verification calls and visits. Data quality report.
Data entry, cleaning, and analysis
Draft and final research reports
Market testing methodology
Implementation of the market testing component according to the methodology developed and agreed upon
Photos, videos, and report on the market testing component
Timeframe: October – December 2024. All final reports and other final deliverables should be submitted before December 12, 2024.
Eligibility: a locally registered firm with at least 5 years of proven experience in market research for local private companies in the FMG segment, with a valid Source of Deduction.
How to apply: Interested firms are invited to submit their price offers with a total cost inclusive of the time, effort, materials, transportation, communication, tax, and any other relevant expenses. The price offers should include (i) a profile with previous similar experience; (ii) a Letter of Interest indicating a total price in USD and estimated sample sizes for the household and retail surveys and market testing; (iii) a valid Source of Deduction; and (iv) CVs of key experts.