Training Workshop - Digital Marketing

Background 

 Palestine Trade CENTER (PalTrade)

PalTrade was established in 1998, as a non-profit development organization, which was mandated as the Palestinian National Trade Promotion Organization.  Recently, PalTrade has evolved into an export development organization with a mission to lead the development and sustainable increase of Palestinian exports as a driving force for sustainable national economic growth; and has been instrumental in leading the way to establish a National Export Strategy. PalTrade provides a wide range of support in the areas of export development and market intelligence, export promotion, and export policy and advocacy.  

 Project overview

Jericho Agro Industrial Park (JAIP) is a FLAGSHIP project of the "Corridor for Peace and Prosperity" initiative which was launched by Japan. In December 2017, the Foreign Minister of the Government of Japan (GoJ) announced the commitment to upgrade of the “Corridor for Peace and Prosperity” initiative. It includes the expansion of the scope of Japanese contribution and extend support to the JAIP tenants 

UNDP in partnership with PIEFZA and JAIPCo’s is executing Construction and Equipping of Two Additional Floors to the JAIP Administration Building in Jericho and empowerment of JAIP business to access and penetrate regional markets (2018-2019) funded by ROJ. The Project aims to support and strengthening the capacities of JAIP Tenants in the area of international trade is one of crucial importance, both for the companies themselves and for Palestinian economy, in view of the current capabilities. And become more competitive exporters, to have the capacity to expand their workforce, to contribute to the development of exports resulting in economic growth and improved standard of living of the Palestinian people.

 PalTrade through UNDP implementing a project “Empowerment of JAIP business to access and penetrate regional markets “The project will strengthen the effectiveness of targeted tenants’ competitive ability in responding to the export development needs and to enable them to 

prepare for export, through a set of structured activities to serve the purpose of export development, according to the diagnoses conducted for the targeted tenants, there is a need for capacity building in digital marketing.  To that extent PalTrade will conduct 2 days of practical training in digital marketing.

In this regard we are kindly asking for a national certified expert to provide 2 practical training days in this field according to the following:

Scope of Work 

2 days training that will cover the B2B and B2C ads and targeting using Google Ads and social media channels (i.e. Facebook and Instagram and LinkedIn), also this training will focus on how to use Mailchimp as an email service provider.

Objective

At the end of this program, the audience will be able to: 

Reach more audience interested B2B and B2C on Google Ads

Understanding of Inbound Marketing Methodology

Retargeting clients on Google Ads and Social Media Platforms (i.e. Landing pages, Facebook and Instagram)

Using of Google Audience Manager for targeting customized audience

Using Google Retargeting Ads.

Using of Facebook Pixel ID For retargeting

Using Facebook & Instagram accounts to reach more audience for B2B and B2C

Design Special landing pages to lead traffic of potential clients and make them convert to local/international customers. 

Design website that fit Google SEO standards

Ability to read online statistics and do data analysis to build future online campaigns using Google Analytics 

Ability to understand the general mistakes on representing online businesses/organizations and how to fix them

DURATION, TIMELINE 

The commencement date of this assignment is expected to be between October 20, 2019 – October 24, 2019.

DELIVERABLES

Pre and Post Evaluation

Final Report 

Technical and financial offers should be received by hand  two sealed separated envelopes one for the technical including the RFP documents signed and stamped and on for the financial offer and both  titled with RFP # PTC-59-10-2019 before 02:00 PM Palestine time on Sunday 13/10/2019 to PalTrade office in Ramallah- Bireh- Mall of Palestine Bldg. 5th floor.

Attachment: RFQ - Training Workshop - UNDP